Lifecycle Marketing Lead - HubSpot, Segmentation & Growth

LendingOne; Boca Raton (FL); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Base salary and incentives

Medical, dental, and vision benefits

Company-matching 401(k) plan

Paid time off and holidays

Work-from-home Fridays

Career development and training

Team-building events and swag

Job summary

LendingOne is seeking a lifecycle marketer who will own end-to-end lifecycle programs and define segmentation across a multi- persona database. You will shape enrollment logic, copy, sequencing, and performance reporting within HubSpot, collaborating with sales and partnerships to ensure timely, context-rich touches.

The role emphasizes ownership over strategy, architecture, and measurement, with a focus on regulated environments.

Qualifications

• 4–6 years in lifecycle or email marketing within financial services.
• Deep HubSpot fluency with workflows, triggers, lists, sequences, and attribution.
• Strong segmentation using behavioral data across multiple stakeholders.
• Ability to own reporting and craft copy that converts.

Responsibilities

• Own end-to-end lifecycle programs from audience definition to reporting.
• Develop segmentation for a multi-persona database including investors and deal sizes.
• Create nurture flows for Partnerships with co-branded sequences.
• Build scalable campaign architecture in HubSpot (workflows, lists, suppression, naming).
• Provide a cadence of reporting that ties email performance to pipeline.

Skills

Lifecycle marketing

Email automation

Segmentation

Cross-functional collaboration

Data analysis

Regulatory compliance awareness

Tools

HubSpot

Job description

LendingOne is seeking a lifecycle marketer who will own end-to-end lifecycle programs and define segmentation across a multi- persona database. You will shape enrollment logic, copy, sequencing, and performance reporting within HubSpot, collaborating with sales and partnerships to ensure timely, context-rich touches.

The role emphasizes ownership over strategy, architecture, and measurement, with a focus on regulated environments.