Lifecycle Marketing Architect—Retention & Growth Expert

World-Emblem-International; Florida; On-site; USD 95,000 - 130,000; Full time

Job summary

World Emblem is seeking a Lifecycle Marketer to own post-acquisition journeys across email and SMS, from onboarding to loyalty. You will build HubSpot workflows, segment audiences, and drive retention and lifetime value through targeted campaigns.

The role emphasizes data-driven decisions, cross-functional collaboration, and measurable impact on revenue. The ideal candidate has 3–6 years in lifecycle or retention marketing, with hands-on HubSpot experience and strong writing skills to create

Qualifications

• 3–6 years in lifecycle, CRM, retention, or email/SMS marketing.
• Hands-on mastery of a marketing automation platform (HubSpot strongly preferred).
• Proven track record designing multi-step automated journeys that moved retention, reorder, or LTV metrics.
• Strong analytical skills—build segments, analyze cohort data, and run A/B tests.
• Excellent copy instincts and ability to brief or self-serve email/SMS builds.
• Working knowledge of email/SMS deliverability and CAN-SPAM/TCPA compliance.

Responsibilities

• Own the customer lifecycle—from onboarding to loyalty across email and SMS.
• Build and maintain lifecycle workflows, lists, lead scoring, and automated journeys in HubSpot.
• Develop segmentation by industry, product line, recency/frequency/value, and channel.
• Drive retention and LTV via reorder, replenishment, and win-back campaigns.
• Test relentlessly with AB/multi-variate experiments and document learnings.
• Own deliverability and compliance across email and SMS.
• Report lifecycle-attributed revenue and program performance to leadership.
• Collaborate with e-commerce, sales, creative, and customer service teams.

Skills

Lifecycle marketing

CRM

Retention

Email marketing

SMS marketing

A/B testing

Data-driven decision making

Tools

HubSpot

Klaviyo

Marketo

Celigo

Job description

World Emblem is seeking a Lifecycle Marketer to own post-acquisition journeys across email and SMS, from onboarding to loyalty. You will build HubSpot workflows, segment audiences, and drive retention and lifetime value through targeted campaigns.

The role emphasizes data-driven decisions, cross-functional collaboration, and measurable impact on revenue. The ideal candidate has 3–6 years in lifecycle or retention marketing, with hands-on HubSpot experience and strong writing skills to create