Marketing Lifecycle Manager

LendingOne; Town of Charlotte (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Full medical dental vision benefits

Company matching 401(k)

Paid time off & 10 holidays

Work-from-home Fridays

Career development & training

Team-building events & company swag

Collaborative, inclusive culture

Job summary

LendingOne is seeking a lifecycle marketer who will own end-to-end lifecycle programs across two business lines, shaping segmentation and strategy in HubSpot. You’ll define enrollment logic, copy, sequencing, and performance reporting, while collaborating with sales, BD, and channel partners to trigger the right conversations at the right moments.

You bring 4–6 years in lifecycle or email marketing, strong HubSpot fluency and data skills, and the ability to manage multiple stakeholders in a

Qualifications

• 4–6 years in lifecycle, email, or marketing automation.
• HubSpot fluency with workflows, enrollment triggers, smart lists, sequences, A/B testing.
• Ability to build audiences from behavioral data, not just demographics.
• Experience supporting multiple business units or stakeholder groups.
• Strong data skills and ability to own reporting.
• Comfort in a regulated environment with compliance reviews.

Responsibilities

• End-to-end lifecycle programs: enrollment to reporting.
• Segmentation across a multi-persona database.
• Dedicated nurture flows for Partnerships with co-branded sequences.
• Campaign architecture in HubSpot: workflows, smart lists, suppression logic, scalable naming.
• A reporting cadence that ties email performance to pipeline.
• Cross-functional alignment with sales, business development, and channel partners.

Skills

Lifecycle marketing

Segmentation strategy

Cross-functional collaboration

Data reporting

Regulated environments

Tools

HubSpot

Job description

About the Role

LendingOne is one of the country’s largest direct real estate lenders and we’re building the marketing infrastructure to match. We’re looking for a lifecycle marketer who’s done this before, knows what good looks like, and wants ownership over something that actually matters.

This isn’t a role where you’ll inherit a finished program and maintain it. You’ll nurture architecture across two distinct business lines (our core lending business (DSCR & bridge) and our Partnerships group) and have real input on strategy, segmentation logic, and how we think about the funnel.

What You’ll Own

• End-to-end lifecycle programs: from audience definition and enrollment logic to copy, sequencing, and performance reporting
• Segmentation strategy across a complex, multi-persona database: investors at different stages, loan types, deal sizes, and engagement levels
• Dedicated nurture flows for the Partnerships group, including co-branded sequences and partner-specific audience builds
• Campaign architecture in HubSpot: workflows, smart lists, suppression logic, naming conventions, built to scale, not just to ship
• A reporting cadence that connects email performance to pipeline, not just opens and clicks
• Cross-functional alignment with sales, business development, and channel partners to make sure lifecycle touchpoints land at the right moment in the right conversation

What You Bring:

• 4-6 years in lifecycle, email or parking automation. Financial services or lending experience is a plus
• Deep HubSpot fluency: workflows, enrollment triggers, smart lists, sequences, A/B testing and attribution reporting
• A real point of view on segmentation. You know how to build audiences from behavioral data, not just demographic fields
• Experience supporting more than one business unit or stakeholder group simultaneously
• Strong data skills with the objective of owning your own reporting, experience with copy to make campaigns convert
• Comfort working in a regulated environment where compliance review is part of the process, not an afterthought.

Why LendingOne:

• Competitive base salary and incentive structure
• Full medical, dental, and vision benefits
• Company-matching 401(k) plan
• Paid time off and 10 company-paid holidays
• Work-from-home Fridays
• Career development, training, and internal promotion opportunities
• Team-building events, company lunches, and swag
• Collaborative, inclusive, and fun workplace culture

LendingOne is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive workforce where everyone belongs.