Lifecycle Marketing Lead - HubSpot & CRM Expert

OE Wheels LLC; Sarasota (FL); Hybrid; USD 95,000 - 135,000; Full time

Benefits offered by this job

Competitive compensation

Benefits

Performance incentives

Job summary

OE Wheels LLC is seeking a passionate Lifecycle Marketing Manager in Sarasota, FL to own end-to-end lifecycle programs for DTC and B2B channels, leveraging HubSpot to design workflows, lead nurturing, and ABM campaigns.

You'll drive customer acquisition, engagement, retention, and reactivation, managing data segmentation, email/SMS campaigns, and dashboards, partnering with content, creative, and product teams to deliver on-brand, results-driven initiatives.

Qualifications

• 5+ years of lifecycle marketing, CRM, or marketing automation experience (ideally with both DTC and B2B).
• Expert-level proficiency in HubSpot Marketing Hub & Sales Hub (certifications strongly preferred).
• Demonstrated success building automated workflows and customer journey mapping in HubSpot.
• Segmentation, personalization, and automation to deliver tailored lifecycle programs to increase revenue.
• Strong analytical mindset using data to inform strategy and optimize performance.

Responsibilities

• Design, implement, and optimize lifecycle marketing programs with a goal of increasing sales on OE Wheels LLC website.
• Map and refine customer journeys by segment, lifecycle stage, and purchase behavior.
• Create and deploy personalized email, SMS, and CRM-driven campaigns for different audiences.
• Manage data segmentation and audience targeting to maximize engagement and conversions.
• Build scalable, automated campaigns within HubSpot to support marketing funnels.
• Develop and implement an ABM strategy across channels and train stakeholders on HubSpot usage.

Skills

HubSpot

Lifecycle marketing

CRM

Data-driven

Cross-functional collaboration

Strategic thinking

Email marketing

Education

Bachelor's degree in Marketing, Business, or related field

Tools

HubSpot Marketing Hub

HubSpot Sales Hub

NetSuite

Shopify

Job description

OE Wheels LLC is seeking a passionate Lifecycle Marketing Manager in Sarasota, FL to own end-to-end lifecycle programs for DTC and B2B channels, leveraging HubSpot to design workflows, lead nurturing, and ABM campaigns.

You'll drive customer acquisition, engagement, retention, and reactivation, managing data segmentation, email/SMS campaigns, and dashboards, partnering with content, creative, and product teams to deliver on-brand, results-driven initiatives.