Marketing Lifecycle Manager

LendingOne; Boca Raton (FL); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Base salary and incentives

Medical, dental, and vision benefits

Company-matching 401(k) plan

Paid time off and holidays

Work-from-home Fridays

Career development and training

Team-building events and swag

Job summary

LendingOne is seeking a lifecycle marketer who will own end-to-end lifecycle programs and define segmentation across a multi- persona database. You will shape enrollment logic, copy, sequencing, and performance reporting within HubSpot, collaborating with sales and partnerships to ensure timely, context-rich touches.

The role emphasizes ownership over strategy, architecture, and measurement, with a focus on regulated environments.

Qualifications

• 4–6 years in lifecycle or email marketing within financial services.
• Deep HubSpot fluency with workflows, triggers, lists, sequences, and attribution.
• Strong segmentation using behavioral data across multiple stakeholders.
• Ability to own reporting and craft copy that converts.

Responsibilities

• Own end-to-end lifecycle programs from audience definition to reporting.
• Develop segmentation for a multi-persona database including investors and deal sizes.
• Create nurture flows for Partnerships with co-branded sequences.
• Build scalable campaign architecture in HubSpot (workflows, lists, suppression, naming).
• Provide a cadence of reporting that ties email performance to pipeline.

Skills

Lifecycle marketing

Email automation

Segmentation

Cross-functional collaboration

Data analysis

Regulatory compliance awareness

Tools

HubSpot

Job description

Description

About the Role

LendingOne is one of the country's largest direct real estate lenders and we're building the marketing infrastructure to match. We're looking for a lifecycle marketer who's done this before, knows what good looks like, and wants ownership over something that actually matters.

This isn't a role where you'll inherit a finished program and maintain it. You'll nurture architecture across two distinct business lines (our core lending business (DSCR & bridge) and our Partnerships group) and have real input on strategy, segmentation logic, and how we think about the funnel.

What You'll Own

• End-to-end lifecycle programs: from audience definition and enrollment logic to copy, sequencing, and performance reporting


• Segmentation strategy across a complex, multi-persona database: investors at different stages, loan types, deal sizes, and engagement levels


• Dedicated nurture flows for the Partnerships group, including co-branded sequences and partner-specific audience builds


• Campaign architecture in HubSpot: workflows, smart lists, suppression logic, naming conventions, built to scale, not just to ship


• A reporting cadence that connects email performance to pipeline, not just opens and clicks


• Cross-functional alignment with sales, business development, and channel partners to make sure lifecycle touchpoints land at the right moment in the right conversation

Requirements

What You Bring:

• 4-6 years in lifecycle, email or parking automation. Financial services or lending experience is a plus


• Deep HubSpot fluency: workflows, enrollment triggers, smart lists, sequences, A/B testing and attribution reporting


• A real point of view on segmentation. You know how to build audiences from behavioral data, not just demographic fields


• Experience supporting more than one business unit or stakeholder group simultaneously


• Strong data skills with the objective of owning your own reporting, experience with copy to make campaigns convert


• Comfort working in a regulated environment where compliance review is part of the process, not an afterthought.

Benefits

Why LendingOne:

• Competitive base salary and incentive structure


• Full medical, dental, and vision benefits


• Company-matching 401(k) plan


• Paid time off and 10 company-paid holidays


• Work-from-home Fridays


• Career development, training, and internal promotion opportunities


• Team-building events, company lunches, and swag


• Collaborative, inclusive, and fun workplace culture

LendingOne is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive workforce where everyone belongs.