Lifecycle Marketing Lead: Insurance Growth & Personalization

Fabric; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Fabric in New York, NY is seeking an experienced Lifecycle Marketing Lead to own the lifecycle for its insurance business. You will design and optimize customer communications across onboarding, engagement, retention, and cross-sell, partnering with product, data, and engineering teams to translate business needs into data-driven programs.

The ideal candidate blends deep lifecycle marketing expertise with technical fluency to work with data platforms and marketing tech, including Braze or

Qualifications

• Significant lifecycle marketing, CRM, customer engagement, or marketing automation experience.
• Hands-on experience with Braze, Salesforce Marketing Cloud, or similar platforms.
• Experience turning marketing questions into data-driven audiences and journeys.

Responsibilities

• Own lifecycle marketing strategy for the insurance business.
• Develop and optimize customer journeys and cross-sell experiences.
• Collaborate with Product, Data Science, and Tech to translate objectives into data requirements.
• Establish testing and optimization roadmaps for engagement and business outcomes.

Skills

Lifecycle marketing

CRM & Marketing

Segmentation & Personalization

Cross-functional collaboration

Data collaboration

Tools

Braze

Salesforce Marketing Cloud

Job description

Fabric in New York, NY is seeking an experienced Lifecycle Marketing Lead to own the lifecycle for its insurance business. You will design and optimize customer communications across onboarding, engagement, retention, and cross-sell, partnering with product, data, and engineering teams to translate business needs into data-driven programs.

The ideal candidate blends deep lifecycle marketing expertise with technical fluency to work with data platforms and marketing tech, including Braze or