Marketing Lifecycle Manager

PVH (Tommy Hilfiger/Calvin Klein); Boca Raton (FL); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Full medical, dental, and vision

Company-matching 401(k)

Paid time off and holidays

Work-from-home Fridays

Job summary

LendingOne is seeking a lifecycle marketer to own end-to-end programs across core lending and partnerships. You will define audiences, craft copy, design sequencing, and report on performance, influencing strategy and segmentation decisions that drive engagement and pipeline impact.

You will partner with sales and channel teams, ensuring timing and messaging land at the right moment. The role emphasizes data-driven decisions and compliance in a regulated environment.

Qualifications

• 4–6 years in lifecycle, email, or marketing automation
• Financial services or lending experience a meaningful plus
• Deep HubSpot fluency and attribution reporting
• Strong segmentation based on behavioral data
• Experience supporting multiple business units and stakeholders
• Data-focused with strong copy to drive conversions
• Comfort in a regulated environment with compliance review

Responsibilities

• Own end-to-end lifecycle programs from audience definition to performance reporting
• Design segmentation across a multi-persona database and multiple loan types
• Create dedicated nurture flows for partnerships and co-branded sequences
• Build campaign architecture in HubSpot with scalable workflows and lists
• Establish reporting tying email performance to pipeline
• Collaborate with sales, BD, and partners to target moments in conversations

Skills

Lifecycle marketing

Email marketing

Segmentation

Data-driven decisions

Cross-functional collaboration

Tools

HubSpot

Excel/Sheets

Job description

About the Role LendingOne is one of the country's largest direct real estate lenders and we're building the marketing infrastructure to match. We're looking for a lifecycle marketer who's done this before, knows what good looks like, and wants ownership over something that actually matters. This isn't a role where you'll inherit a finished program and maintain it. You'll nurture architecture across two distinct business lines (our core lending business (DSCR & bridge) and our Partnerships group) and have real input on strategy, segmentation logic, and how we think about the funnel.

What You'll Own

• End-to-end lifecycle programs: from audience definition and enrollment logic to copy, sequencing, and performance reporting
• Segmentation strategy across a complex, multi-persona database: investors at different stages, loan types, deal sizes, and engagement levels
• Dedicated nurture flows for the Partnerships group, including co-branded sequences and partner-specific audience builds
• Campaign architecture in HubSpot: workflows, smart lists, suppression logic, naming conventions, built to scale, not just to ship
• A reporting cadence that connects email performance to pipeline, not just opens and clicks
• Cross-functional alignment with sales, business development, and channel partners to make sure lifecycle touchpoints land at the right moment in the right conversation

What We're Looking For

• 4-6 years in lifecycle, email, or marketing automation
• Financial services or lending experience a meaningful plus
• Deep HubSpot fluency: workflows, enrollment triggers, smart lists, sequences, A/B testing, and attribution reporting
• A real point of view on segmentation. You know how to build audiences from behavioral data, not just demographic fields
• Experience supporting more than one business unit or stakeholder group simultaneously
• Strong enough with data to own your own reporting; strong enough with copy to make your campaigns actually convert
• Comfort working in a regulated environment where compliance review is part of the process, not an afterthought

Nice to Have

• Experience building lifecycle programs for a partnerships or channel team
• Familiarity with CRM-to-ad platform integrations (custom audiences, HubSpot-to-Google/Meta sync)
• Exposure to direct mail or multichannel nurture beyond email

Why This Role Is Worth Your Time

• You’ll have meaningful scope on day one, this isn't a coordinator role with a manager title
• The database is active and growing, which means your programs will have real audiences and real stakes
• You’ll work alongside paid, content, SEO, and sales enablement, lifecycle connects to a full marketing motion, not just an email tool
• LendingOne moves fast, which means your work ships and you can see results

Why LendingOne

• Competitive base salary and incentive structure
• Full medical, dental, and vision benefits
• Company-matching 401(k) plan
• Paid time off and 10 company-paid holidays
• Work-from-home Fridays
• Career development, training, and internal promotion opportunities
• Team-building events, company lunches, and swag
• Collaborative, inclusive, and fun workplace culture

LendingOne is proud to be an Equal Opportunity Employer. We're committed to building a diverse and inclusive workforce where everyone belongs.