Lifecycle Marketing Lead: HubSpot, Segmentation & Growth

LendingOne, LLC; Boca Raton, Northern (FL, KY); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive base salary

Medical, dental, and vision benefits

Company-matching 401(k)

Paid time off and holidays

Work-from-home Fridays

Career development

Team-building events

Job summary

LendingOne is seeking a lifecycle marketer to own end-to-end campaigns across our core lending and Partnerships groups. You’ll shape segmentation, build nurture flows in HubSpot, and align with sales to move opportunities through the funnel.

Bring 4–6 years of lifecycle or email marketing experience, strong data chops, and comfort in a regulated environment. This is ownership with impact in a fast-growing fintech employer.

Qualifications

• 4-6 years in lifecycle, email or parking automation.
• Deep HubSpot fluency: workflows, enrollment triggers, smart lists, sequences, A/B testing.
• Strong segmentation and audience-building from behavioral data.
• Experience supporting multiple business units or stakeholder groups.

Responsibilities

• End-to-end lifecycle programs: audience definition, enrollment logic, copy, sequencing, and performance reporting.
• Segmentation strategy across a multi-persona database (investors, loan types, deal sizes, engagement).
• Dedicated nurture flows for Partnerships, including co-branded sequences.
• Campaign architecture in HubSpot: workflows, smart lists, suppression logic, scalable naming.
• Reporting cadence linking email performance to pipeline metrics.
• Cross-functional alignment with sales, BD, and partners to land touchpoints at the right moment.

Skills

Lifecycle marketing

Data analysis

Cross-functional collaboration

Compliance awareness

Strategic thinking

Tools

HubSpot

Job description

LendingOne is seeking a lifecycle marketer to own end-to-end campaigns across our core lending and Partnerships groups. You’ll shape segmentation, build nurture flows in HubSpot, and align with sales to move opportunities through the funnel.

Bring 4–6 years of lifecycle or email marketing experience, strong data chops, and comfort in a regulated environment. This is ownership with impact in a fast-growing fintech employer.