Marketing Lifecycle Manager

LendingOne, LLC; Boca Raton, Northern (FL, KY); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive base salary

Medical, dental, and vision benefits

Company-matching 401(k)

Paid time off and holidays

Work-from-home Fridays

Career development

Team-building events

Job summary

LendingOne is seeking a lifecycle marketer to own end-to-end campaigns across our core lending and Partnerships groups. You’ll shape segmentation, build nurture flows in HubSpot, and align with sales to move opportunities through the funnel.

Bring 4–6 years of lifecycle or email marketing experience, strong data chops, and comfort in a regulated environment. This is ownership with impact in a fast-growing fintech employer.

Qualifications

• 4-6 years in lifecycle, email or parking automation.
• Deep HubSpot fluency: workflows, enrollment triggers, smart lists, sequences, A/B testing.
• Strong segmentation and audience-building from behavioral data.
• Experience supporting multiple business units or stakeholder groups.

Responsibilities

• End-to-end lifecycle programs: audience definition, enrollment logic, copy, sequencing, and performance reporting.
• Segmentation strategy across a multi-persona database (investors, loan types, deal sizes, engagement).
• Dedicated nurture flows for Partnerships, including co-branded sequences.
• Campaign architecture in HubSpot: workflows, smart lists, suppression logic, scalable naming.
• Reporting cadence linking email performance to pipeline metrics.
• Cross-functional alignment with sales, BD, and partners to land touchpoints at the right moment.

Skills

Lifecycle marketing

Data analysis

Cross-functional collaboration

Compliance awareness

Strategic thinking

Tools

HubSpot

Job description

About the Role

LendingOne is one of the country's largest direct real estate lenders and we're building the marketing infrastructure to match. We're looking for a lifecycle marketer who's done this before, knows what good looks like, and wants ownership over something that actually matters.

This isn't a role where you'll inherit a finished program and maintain it. You'll nurture architecture across two distinct business lines (our core lending business (DSCR & bridge) and our Partnerships group) and have real input on strategy, segmentation logic, and how we think about the funnel.

What You'll Own

• End-to-end lifecycle programs: from audience definition and enrollment logic to copy, sequencing, and performance reporting
• Segmentation strategy across a complex, multi-persona database: investors at different stages, loan types, deal sizes, and engagement levels
• Dedicated nurture flows for the Partnerships group, including co-branded sequences and partner-specific audience builds
• Campaign architecture in HubSpot: workflows, smart lists, suppression logic, naming conventions, built to scale, not just to ship
• A reporting cadence that connects email performance to pipeline, not just opens and clicks
• Cross-functional alignment with sales, business development, and channel partners to make sure lifecycle touchpoints land at the right moment in the right conversation

What You Bring:

• 4-6 years in lifecycle, email or parking automation. Financial services or lending experience is a plus
• Deep HubSpot fluency: workflows, enrollment triggers, smart lists, sequences, A/B testing and attribution reporting
• A real point of view on segmentation. You know how to build audiences from behavioral data, not just demographic fields
• Experience supporting more than one business unit or stakeholder group to support simultaneously
• Strong data skills with the objective of owning your own reporting, experience with copy to make campaigns convert
• Comfort working in a regulated environment where compliance review is part of the process, not an afterthought.

Why LendingOne:

• Competitive base salary and incentive structure
• Full medical, dental, and vision benefits
• Company-matching 401(k) plan
• Paid time off and 10 company-paid holidays
• Work-from-home Fridays
• Career development, training, and internal promotion opportunities
• Team-building events, company lunches, and swag
• Collaborative, inclusive, and fun workplace culture

LendingOne is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive workforce where everyone belongs.