Lifecycle Marketing Lead — FinTech Merchant Engagement

One Park Financial; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Growth opportunities

Team events

Awesome work environment

Job summary

One Park Financial in Coconut Grove, Florida, seeks a Senior Manager of Lifecycle Marketing to lead merchant engagement across the customer journey. You will design and execute multi-channel programs, from lead nurturing to retention, to boost renewal, loyalty, and lifetime value.

Collaborate with Analytics, Sales, Product, and Operations to turn data into actionable campaigns. You will mentor a team, define KPIs, and optimize CRM and marketing automation tools to deliver measurable business

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years in lifecycle, CRM, or retention marketing.
• Experience with marketing automation and CRM systems (HubSpot, Salesforce).
• Strong analytical thinker with data-driven mindset.
• Excellent communication and leadership across teams.

Responsibilities

• Develop and own the full lifecycle marketing strategy — from lead nurturing to Merchant retention and reactivation.
• Design and manage multi-channel programs (email, SMS, push, etc.) that deliver measurable business impact.
• Partner with Analytics to identify behavioral trends, segment audiences, and optimize engagement through data-driven insights.
• Lead the planning, testing, and optimization of automated journeys to enhance personalization and Merchant satisfaction.
• Collaborate with cross-functional partners (Sales, Product, Operations) to align lifecycle touchpoints with business goals.
• Manage and mentor team members to execute campaigns with excellence and consistency.
• Define, track, and report on KPIs including engagement, churn, LTV, and retention rates.
• Support the evaluation and enhancement of CRM and marketing automation tools.

Skills

Lifecycle marketing

CRM marketing

Campaign strategy

Audience segmentation

Data analysis

Leadership

Cross-functional

Marketing automation

Education

Bachelor’s degree in Marketing/Business

Tools

HubSpot

Salesforce

Job description

One Park Financial in Coconut Grove, Florida, seeks a Senior Manager of Lifecycle Marketing to lead merchant engagement across the customer journey. You will design and execute multi-channel programs, from lead nurturing to retention, to boost renewal, loyalty, and lifetime value.

Collaborate with Analytics, Sales, Product, and Operations to turn data into actionable campaigns. You will mentor a team, define KPIs, and optimize CRM and marketing automation tools to deliver measurable business