Lifecycle Marketing Lead — FinTech CRM & Activation

Finyard; United States; À distance; USD 90 000 - 130 000; Plein temps

Résumé du poste

Finyard is seeking a senior CRM and Lifecycle Marketing specialist to own client activation, engagement, and retention across multi-channel communications. You will design journeys, analyze behavior, and ensure messaging is compliant and effective.

The role demands deep expertise in segmentation, triggers, and content strategy, with hands-on experience in modern marketing platforms. Global fintech focus, US market emphasis.

Qualifications

• 5+ years of experience in CRM and lifecycle marketing.
• At least 2 years of experience in fintech.
• Proven end-to-end lifecycle programme design.
• Strong understanding of onboarding, activation, engagement, retention.
• Excellent written English and copywriting.
• Ability to design journeys based on behavior and segmentation.

Responsabilités

• Design and develop lifecycle programs across the full client journey.
• Analyze customer behaviour and identify drop‑offs and engagement opportunities.
• Build communication journeys based on audience segments, triggers and activity.
• Define message, channel, timing and CTA for different segments and stages.
• Own cross-channel CRM communication across email, push, in-app messages, chat and more.
• Create client‑facing copy for lifecycle campaigns and onboarding flows.
• Develop message logic and guidelines for sales and support teams.
• Collaborate with product, BI, engineering, sales and compliance to ensure feasibility and compliance.
• Define CRM data and segmentation needs to run effective journeys.
• Run testing and optimisation of campaigns and journeys.
• Monitor performance and report insights to improve campaigns.

Connaissances

CRM & Lifecycle marketing

Copywriting

Segmentation

A/B testing

Data analysis

Cross-channel marketing

Outils

Braze

Iterable

Customer.io

Optimove

CleverTap

OneSignal

ZohoCRM

Solitics

Description du poste

Finyard is seeking a senior CRM and Lifecycle Marketing specialist to own client activation, engagement, and retention across multi-channel communications. You will design journeys, analyze behavior, and ensure messaging is compliant and effective.

The role demands deep expertise in segmentation, triggers, and content strategy, with hands-on experience in modern marketing platforms. Global fintech focus, US market emphasis.