Senior Manager of Lifecycle Marketing

One Park Financial; Plano (TX); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Growth opportunities

Team events

Awesome work environment

Job summary

One Park Financial in Plano, TX seeks a Senior Manager of Lifecycle Marketing to lead merchant engagement strategies across the journey, driving renewal, loyalty, and lifetime value. You will combine analytics, creative strategy, and leadership to scale lifecycle programs that deepen relationships with small business owners and support company growth objectives.

You will design and own the full lifecycle strategy, manage multi-channel programs, partner with Analytics, and mentor a team to

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years of experience in lifecycle, CRM, or retention marketing.
• Strong background in campaign strategy, audience segmentation, and communications.
• Experience using marketing automation and CRM systems (HubSpot, Salesforce, or similar).
• Analytical thinker with ability to interpret data and turn insights into action.

Responsibilities

• Develop and own the full lifecycle marketing strategy—from lead nurturing to Merchant retention and reactivation.
• Design and manage multi-channel programs (email, SMS, push, etc.) with measurable business impact.
• Partner with Analytics to identify trends, segment audiences, and optimize engagement through data-driven insights.
• Lead planning, testing, and optimization of automated journeys to enhance personalization and Merchant satisfaction.
• Collaborate with Sales, Product, Operations to align lifecycle touchpoints with business goals.
• Manage and mentor team members to execute campaigns with excellence.
• Define, track, and report KPIs including engagement, churn, LTV, and retention.
• Support evaluation of CRM and marketing automation tools.

Skills

Lifecycle marketing

CRM

Retention marketing

Campaign strategy

Audience segmentation

Marketing automation

CRM systems

Leadership

Cross-functional collaboration

Analytical thinking

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

HubSpot

Salesforce

Job description

One Park Financial (OPF) is a leading Financial Technology company dedicated to empowering small businesses by connecting them with flexible financing and funding options. Our mission is to provide entrepreneurs with the working capital they need to elevate their businesses. At OPF, we believe in working with high-performing individuals who are ready to play an integral part in our company's expansion — because our success hinges on our people.

Why Join Us?

At OPF, we foster a dynamic and inclusive company culture that emphasizes collaboration, innovation, and personal growth. Our team is composed of passionate, driven individuals who are committed to making a difference. Here’s what you can expect when you join our team:

• Innovative Environment: Work with cutting-edge technology and be part of a team that is constantly pushing the boundaries of fintech.
• Professional Growth: We invest in our employees’ growth with continuous learning opportunities, training programs, and career advancement paths.
• Supportive Culture: Enjoy a supportive and inclusive work environment where your ideas are valued, and your contributions make a real impact.
• Community Focus: Be part of a company that understands the importance of small and mid-sized businesses to their communities and the nation’s financial health.
• High-Performing Team: Join a team of badasses who are committed to excellence and are integral to our company's expansion and success.

Position Summary

The Senior Manager of Lifecycle Marketing will lead the development and execution of Merchant engagement strategies that drive renewal, loyalty, and lifetime value across the One Park Financial Merchant journey. This role combines analytical insight, creative strategy, and leadership to scale lifecycle programs that deepen relationships with small business owners and support company growth objectives.

Key Responsibilities

• Develop and own the full lifecycle marketing strategy — from lead nurturing to Merchant retention and reactivation.

• Design and manage multi-channel programs (email, SMS, push, etc.) that deliver measurable business impact.
• Partner with Analytics to identify behavioral trends, segment audiences, and optimize engagement through data-driven insights.
• Lead the planning, testing, and optimization of automated journeys to enhance personalization and Merchant satisfaction.
• Collaborate with cross-functional partners (Sales, Product, Operations) to align lifecycle touchpoints with business goals.
• Manage and mentor team members to execute campaigns with excellence and consistency.
• Define, track, and report on KPIs including engagement, churn, LTV, and retention rates.
• Support the evaluation and enhancement of CRM and marketing automation tools.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years of experience in lifecycle, CRM, or retention marketing.
• Strong background in campaign strategy, audience segmentation, and communications.
• Experience using marketing automation and CRM systems (HubSpot, Salesforce, or similar).
• Analytical thinker with a proven ability to interpret data and turn insights into actionable plans.
• Excellent communication, leadership, and cross-functional collaboration skills.
• Strong organizational skills with a focus on testing, optimization, and results.
• Passion for helping small business owners succeed.

Key Performance Indicators (KPIs)

• Merchant Conversion and Retention Rates
• Engagement Metrics (open, click, and conversion rates)
• Lifetime Value (LTV)
• Reactivation Rate of Inactive Merchants
• Campaign ROI and Automation Efficiency

• Competitive salary
• Health insurance
• Growth and development opportunities
• Company events and team-building activities
• Awesome work environment