Senior CRM & Lifecycle Marketing Leader (Remote FL)

Climate First Bank; Florida; Remote; USD 130,000 - 160,000; Full time

Benefits offered by this job

Health insurance

HSA

401(k) with employer match

Employee Stock Options

Paid time off

Job summary

Climate First Bank seeks a Senior Manager, CRM & Lifecycle Marketing to build and run an always-on engine for lead conversion, cross-sell, retention, and relationship growth across Climate First Bancorp, Climate First Bank, OneEthos, and future portfolio companies.

You will map customer journeys, identify next-best actions, and turn signals into email, SMS, nurture, onboarding, engagement, and retention programs, collaborating with Marketing, Data, Technology, and Compliance.

Qualifications

• 5+ years of progressive experience in CRM, lifecycle, retention, loyalty, or customer growth.
• Bachelor’s degree in marketing, business, analytics, or related field or equivalent experience.
• Experience with Salesforce Marketing Cloud or a comparable enterprise platform is strongly preferred.

Responsibilities

• Develop the enterprise CRM and lifecycle roadmap across prospecting, lead nurture, onboarding, engagement, cross-sell, retention, reactivation, and advocacy.
• Map end-to-end prospect and customer journeys; identify gaps and friction.
• Build triggered programs that move people toward the next meaningful action.
• Coordinate cross-sell programs to deepen relationships without compromising trust.
• Plan, deploy, and optimize email, SMS, nurture, onboarding, engagement, and retention campaigns.
• Develop segments and personalization logic using customer, product, behavioral, and engagement data.
• Define lifecycle KPIs and testing roadmaps; translate results into action.

Skills

CRM & Lifecycle Strategy

Journey Design

Cross-Sell & Relationship Growth

Campaign Build & Channel Ops

Segmentation & Personalization

Testing & Data

Privacy & Compliance

Education

Bachelor's degree in marketing, business, analytics or related field

Tools

Salesforce Marketing Cloud

SQL

Job description

Climate First Bank seeks a Senior Manager, CRM & Lifecycle Marketing to build and run an always-on engine for lead conversion, cross-sell, retention, and relationship growth across Climate First Bancorp, Climate First Bank, OneEthos, and future portfolio companies.

You will map customer journeys, identify next-best actions, and turn signals into email, SMS, nurture, onboarding, engagement, and retention programs, collaborating with Marketing, Data, Technology, and Compliance.