Lifecycle Marketing Lead — Data-Driven Growth

Northwest Bank; Columbus (OH); On-site; USD 110,000 - 150,000; Full time

Job summary

Northwest Bank seeks a Senior Lifecycle Marketing Lead to own personalized customer communications across the lifecycle, driving engagement, retention and growth. You will shape one-to-one marketing, orchestrate journeys across email and direct mail, and partner with Analytics, Data, and Technology to enable data-driven experiences.

The role spans strategy and operations, ensuring compliant and effective marketing initiatives that deliver measurable business results and customer value from a

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Journalism, or related field.
• 3-5 years Directly related, progressively responsible work experience.
• 3-5 years Experience in brand management, marketing, content strategy, or related fields.
• 3-5 years Demonstrated experience with Email platforms, such as HubSpot, or similar.
• 2-3 years Familiarity with CDP or similar campaign management and journey orchestration technologies.
• 2-3 years Familiarity with direct mail operations and integrated customer engagement programs.
• 3-5 years Demonstrated knowledge of addressable audience data, data privacy, and consent management.

Responsibilities

• Develop and execute lifecycle marketing strategies for acquisition, onboarding, engagement, retention, and relationship growth.
• Create customer contact strategies and journey frameworks for improved experiences and business growth.
• Lead cross-channel engagement programs across email and direct mail with internal CRM and digital partners.
• Own email marketing campaigns and automated customer journeys within the CDP.
• Define audience targeting, personalization, testing, deliverability, and performance monitoring.

Skills

Email marketing

CDP

Direct mail

Lifecycle marketing

Analytics

Cross-functional leadership

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce Marketing Cloud

Adobe Campaign

Job description

Northwest Bank seeks a Senior Lifecycle Marketing Lead to own personalized customer communications across the lifecycle, driving engagement, retention and growth. You will shape one-to-one marketing, orchestrate journeys across email and direct mail, and partner with Analytics, Data, and Technology to enable data-driven experiences.

The role spans strategy and operations, ensuring compliant and effective marketing initiatives that deliver measurable business results and customer value from a