Lifecycle Marketing Lead - Email, SMS & Community

eNNOVATION Brands; El Segundo (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading beauty tools company is looking for a Customer Lifecycle Manager to drive email and SMS strategies, enhance customer engagement, and build long-term relationships. With a focus on the customer journey, you'll analyze data, oversee campaigns, and collaborate with teams to ensure cohesive messaging. Ideal candidates have 3+ years in marketing, familiarity with Klaviyo, and a passion for metrics. This role is pivotal for integrating marketing initiatives and customer insights to influence product strategy.

Qualifications

• 3+ years of experience in email/SMS marketing.
• Experience in beauty or e-commerce is a plus.
• Ability to lead cross-channel initiatives.

Responsibilities

• Drive email and SMS revenue for various product lines.
• Segment and personalize campaigns to maximize engagement.
• Oversee and guide a social media specialist for alignment.

Skills

Email/SMS marketing

Customer lifecycle management

Metrics-oriented

Strategic thinking

Klaviyo or similar platforms

Job description

A leading beauty tools company is looking for a Customer Lifecycle Manager to drive email and SMS strategies, enhance customer engagement, and build long-term relationships. With a focus on the customer journey, you'll analyze data, oversee campaigns, and collaborate with teams to ensure cohesive messaging. Ideal candidates have 3+ years in marketing, familiarity with Klaviyo, and a passion for metrics. This role is pivotal for integrating marketing initiatives and customer insights to influence product strategy.