CRM Lifecycle Lead: Email, Push & Retention

Brigit; New York (NY); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Flexible PTO Policy

401k plan

Paid Parental Leave

Wellbeing benefits (Wellhub, Headspace

Wifi/cell phone reimbursement

Learning & Development reimbursement

Job summary

Brigit is seeking a CRM Lifecycle Manager to shape how we communicate with customers across email, push, SMS, and in-app channels. You will own the campaign calendar, develop both ad-hoc and automated lifecycle campaigns, and personalize messaging to drive engagement and retention.

You will collaborate with Product, Design, Data, and Business teams, testing ideas and measuring impact while maintaining high-quality campaigns and timely deployments.

Qualifications

• 4-6+ years in email marketing, CRM, or lifecycle marketing, ideally at a DTC or consumer app company.
• Hands-on experience with a marketing automation platform like Iterable and building automated lifecycle flows.
• Track record of running a full CRM calendar across multiple user segments.
• Sharp eye for detail and strong follow-through; campaigns go out on time.
• Love of testing with ongoing experiments and measurable results.
• Strong analytical skills; set roadmaps and KPIs and translate results into action.
• Excellent organizational and project management skills with multiple deadlines.
• Excellent communication skills.
• Basic Figma skills are a plus.
• Creative mindset with care for customers; touchpoints should feel helpful and on brand.
• Proactive, curious about new tools; comfortable with basic HTML/CSS; Handlebars is a plus.

Responsibilities

• Own the CRM calendar end to end: strategy, cadence, and balance of business requests and customer fatigue across segments.
• Build email, push, SMS, and in-app journeys in our ESP tool; write briefs, coordinate creative, manage approvals, and deploy campaigns.
• Deliver results and recommendations for each program.
• Monitor performance daily; analyze cross-channel results and decide what to test next.
• Present campaign performance to stakeholders with learnings and future direction.
• Collaborate with Product, Design, Engineering, Data, and Brand for an integrated experience.
• Ensure campaigns, tests, segmentation, and personalization are set up, deployed, and QA’d on time; troubleshoot issues as they arise.

Skills

Email marketing

CRM

Lifecycle marketing

Iterable

CRM calendar management

Attention to detail

Testing

Analytics

Project management

Communication

Figma

Handlebars

HTML & CSS

Tools

Iterable

Figma

Handlebars

HTML

CSS

Job description

Brigit is seeking a CRM Lifecycle Manager to shape how we communicate with customers across email, push, SMS, and in-app channels. You will own the campaign calendar, develop both ad-hoc and automated lifecycle campaigns, and personalize messaging to drive engagement and retention.

You will collaborate with Product, Design, Data, and Business teams, testing ideas and measuring impact while maintaining high-quality campaigns and timely deployments.