Lifecycle Marketing Lead: CRM, Email & SMS

Afrm; Culver City (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

AFRM is seeking a data-driven CRM & Retention Manager to own email and SMS and grow customer lifetime value. You’ll live in Klaviyo and our customer data, build flows and segments that drive repeat purchases, and turn new customers into loyal ones.

This analytics-first role uses cohort analysis, segmentation, and LTV modeling to decide what to send, to whom, and when. You’ll work with design and web teams, including our remote team in the Philippines, on creative, site capture and integrations.

Qualifications

• 4+ years in CRM, lifecycle or retention marketing.
• Advanced Klaviyo experience across email and SMS.
• Strong data analytics: cohort analysis, segmentation, RFM and LTV modeling.
• Proven track record of growing an email channel with measurable revenue.

Responsibilities

• Own email and SMS strategy and execution in Klaviyo, including campaigns, automated flows and SMS.
• Build and optimize core flows: welcome, browse and cart abandonment, post-purchase, replenishment, VIP, and win-back.
• Build and manage segments for engaged, dormant and lapsed customers with reactivation strategies.
• Run cohort analysis and segmentation to understand retention, purchase frequency and LTV by acquisition month, channel and first product.
• Maximize value of new customers by designing the journey from first to second purchase and growing LTV.

Skills

CRM marketing

Lifecycle marketing

Data analytics

Klaviyo

Segmentation

A/B testing

Tools

Klaviyo

Excel/Google Sheets

SQL

Job description

AFRM is seeking a data-driven CRM & Retention Manager to own email and SMS and grow customer lifetime value. You’ll live in Klaviyo and our customer data, build flows and segments that drive repeat purchases, and turn new customers into loyal ones.

This analytics-first role uses cohort analysis, segmentation, and LTV modeling to decide what to send, to whom, and when. You’ll work with design and web teams, including our remote team in the Philippines, on creative, site capture and integrations.