Lifecycle Marketing Lead - CRM, Email & Loyalty

Honda Center; Anaheim (CA); On-site; USD 75,000 - 85,000; Full time

Job summary

OC Sports & Entertainment, LLC is seeking a Lifecycle Marketing Manager to own CRM, lifecycle email, and loyalty program strategy in California. You will drive acquisition, engagement, retention, and customer lifetime value through data-driven campaigns across multiple channels.

Requirements include 5+ years in CRM/email marketing, experience with Salesforce Marketing Cloud, and a Bachelor’s degree. This is an on-site role based in California with a competitive base salary and benefits.

Qualifications

• 5+ years of CRM and email marketing experience.
• Hands-on experience with marketing automation platforms and segmentation tools.
• Experience managing large-scale CRM databases and integrations.

Responsibilities

• Build and manage lifecycle marketing campaigns across email, SMS, and push channels.
• Analyze campaign performance and optimize strategies based on data.
• Partner with digital, social, and guest experience teams to enhance customer data usage.

Skills

CRM Marketing

Email Marketing

Marketing Automation

Data Analysis

Loyalty Programs

Education

Bachelor’s Degree

Tools

Salesforce

Marketing Cloud

Job description

OC Sports & Entertainment, LLC is seeking a Lifecycle Marketing Manager to own CRM, lifecycle email, and loyalty program strategy in California. You will drive acquisition, engagement, retention, and customer lifetime value through data-driven campaigns across multiple channels.

Requirements include 5+ years in CRM/email marketing, experience with Salesforce Marketing Cloud, and a Bachelor’s degree. This is an on-site role based in California with a competitive base salary and benefits.