Senior Lifecycle Marketing & CRM Lead

Propelled Brands Franchising, LLC; Carrollton (TX); Hybride; USD 85 000 - 110 000; Plein temps

Avantages offerts par ce poste

Employer sponsored medical and dental plans

Generous paid time off policies

Paid Parental Leave

Résumé du poste

Propelled Brands Franchising, LLC is seeking a Senior Manager for CRM & Lifecycle Marketing to lead email and SMS marketing initiatives aimed at enhancing customer engagement and retention. The ideal candidate will bring 5+ years of experience in lifecycle marketing, proficiency with platforms like HubSpot and Salesforce, and an analytical mindset to optimize campaigns.

You will work in a collaborative environment, driving multi-brand marketing strategies and fostering strong relationships with team members to achieve measurable business outcomes. Propelled Brands values diversity and encourages applicants who meet varying levels of qualifications.

Qualifications

• 5+ years of experience in email marketing, CRM, or lifecycle marketing.
• Hands-on experience with marketing automation platforms.
• Strong understanding of customer journey mapping.

Responsabilités

• Build, execute, and optimize lifecycle marketing programs.
• Develop customer journeys for acquisition and retention.
• Analyze campaign performance and recommend improvements.

Connaissances

Email marketing

Customer engagement

Data-driven decision making

Marketing automation

Audience segmentation

Formation

Bachelor’s degree in Marketing or equivalent

Outils

HubSpot

Salesforce

Klaviyo

Description du poste

Propelled Brands Franchising, LLC is seeking a Senior Manager for CRM & Lifecycle Marketing to lead email and SMS marketing initiatives aimed at enhancing customer engagement and retention. The ideal candidate will bring 5+ years of experience in lifecycle marketing, proficiency with platforms like HubSpot and Salesforce, and an analytical mindset to optimize campaigns.

You will work in a collaborative environment, driving multi-brand marketing strategies and fostering strong relationships with team members to achieve measurable business outcomes. Propelled Brands values diversity and encourages applicants who meet varying levels of qualifications.