Lifecycle Marketing Manager — CRM, Email & Loyalty Growth

OC Sports & Entertainment; Anaheim (CA); On-site; USD 75,000 - 85,000; Full time

Job summary

OC Sports & Entertainment, LLC is seeking a Lifecycle Marketing Manager in California to lead CRM and lifecycle strategies across email, SMS, and push channels. You’ll own loyalty program initiatives, driving acquisition, engagement, and retention while partnering with cross-functional teams.

The role demands 5+ years in CRM/email marketing, expertise with Salesforce/Marketing Cloud, and strong analytics to optimize campaigns and loyalty initiatives.

Qualifications

• 5+ years of CRM and email marketing experience.
• Hands-on experience with marketing automation platforms and segmentation tools.
• Strong analytical skills using data to inform decisions.
• Experience managing large-scale CRM databases and integrations.
• Background in developing loyalty programs to increase dwell time and spend.

Responsibilities

• Build and manage lifecycle marketing campaigns across email, SMS, and push channels.
• Manage audience segmentation, automation, and personalization workflows.
• Analyze campaign performance and recommend optimizations.
• Partner with digital, social, and guest experience teams to enhance customer data use.
• Develop strategy for loyalty program for district visitors including entertainment visitors, office workers, employees and residents.
• Perform other duties as assigned.

Skills

CRM experience

Email marketing

Marketing automation

Audience segmentation

Loyalty programs

Education

Bachelor’s Degree

Tools

Salesforce

Marketing Cloud

Job description

OC Sports & Entertainment, LLC is seeking a Lifecycle Marketing Manager in California to lead CRM and lifecycle strategies across email, SMS, and push channels. You’ll own loyalty program initiatives, driving acquisition, engagement, and retention while partnering with cross-functional teams.

The role demands 5+ years in CRM/email marketing, expertise with Salesforce/Marketing Cloud, and strong analytics to optimize campaigns and loyalty initiatives.