Lifecycle Marketing Manager

Honda Center; United States; On-site; USD 70,000 - 85,000; Full time

Job summary

The Honda Center is looking for a Lifecycle Marketing Manager to own and execute CRM, lifecycle email, and loyalty program strategies aimed at enhancing customer engagement and retention.

The candidate should have over 5 years of experience in CRM and marketing automation, particularly within programs that develop customer loyalty. This position is on-site and based in the United States.

Qualifications

• 5+ years of CRM and email marketing experience.
• Hands‑on experience with marketing automation platforms and segmentation tools.
• Strong analytical skills with experience using data for decisions.

Responsibilities

• Own and execute CRM, lifecycle email, and loyalty program strategy.
• Develop data-driven lifecycle marketing strategies.
• Manage audience segmentation, automation, and personalization workflows.

Skills

CRM and email marketing experience

Experience with marketing automation platforms

Analytical skills

Experience managing CRM databases

Background in loyalty programs

Education

Bachelor’s Degree

Tools

Salesforce

Marketing Cloud

Job description

Job Title

Lifecycle Marketing Manager

Pay Details

Annual base salary range for this position in California: $70,000 to $85,000 per year. Starting pay depends on factors including location, skills, experience, education, market demands, and organizational considerations.

Responsibilities

• Own and execute CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value.
• Develop and execute data-driven lifecycle marketing strategies that nurture audiences through acquisition, engagement, and retention.
• Build and manage lifecycle marketing campaigns across email, SMS, and push channels supporting acquisition, onboarding, engagement, and retention goals.
• Manage audience segmentation, automation, and personalization workflows.
• Analyze campaign performance and recommend optimizations.
• Partner with digital, social, and guest experience teams to enhance customer data use.
• Develop strategy for loyalty program for district visitors, including entertainment visitors, office workers, employees, and residents.
• Perform other duties as assigned.

Qualifications

• 5+ years of CRM and email marketing experience.
• Hands‑on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud).
• Strong analytical skills with experience using data to inform creative and strategic decisions.
• Experience managing large‑scale CRM databases and integrations.
• Background in developing loyalty programs to increase dwell time and spend.

Education and Experience

Education – Bachelor’s Degree.Experience Required – 5+ Years.

Location

This position is on‑site.

Company

OC Sports & Entertainment, LLC.

EEO Statement

We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.