Lifecycle Marketing Manager

OCVIBE; Anaheim (CA); On-site; USD 75,000 - 85,000; Full time

Job summary

OC Sports & Entertainment, LLC in Orange County is seeking a Lifecycle Marketing Manager to own CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value. This on-site role requires 5+ years of CRM and email marketing experience, hands-on use of marketing automation platforms such as Salesforce Marketing Cloud, strong analytics, and a Bachelor’s degree.

The base salary ranges from $75,000 to $85,000 per year.

Qualifications

• 5+ years of CRM and email marketing experience.
• Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud).
• Strong analytical skills with experience using data to inform creative and strategic decisions.
• Experience managing large-scale CRM databases and integrations.
• Background in developing loyalty programs to increase dwell time and spend.

Responsibilities

• Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals.
• Manage audience segmentation, automation, and personalization workflows.
• Analyze campaign performance and recommend optimizations.
• Partner with digital, social, and guest experience teams to enhance customer data use.
• Develop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents.
• Perform other duties as assigned.

Skills

CRM & Email Marketing

Salesforce Marketing Cloud

Analytics

CRM Databases

Loyalty Programs

Education

Bachelor’s Degree

Tools

Salesforce

Marketing Cloud

Job description

A great experience starts with you! Join our team to help create and develop the future of live entertainment and sports in Orange County!

Mission:

To be a place where the everyday becomes extraordinary - and the potential is unlimited. Where every experience can change you

Vision:

We are the gathering place of Orange County

Values:

Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be Bold

Job Title

Lifecycle Marketing Manager

Pay Details

The annual base salary range for this position in California is $75,000 to $85,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.

Owns CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value. Responsible for developing and executing data-driven lifecycle marketing strategies that nurture audiences through acquisition, engagement, and retention.

Responsibilities

• Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals
• Manage audience segmentation, automation, and personalization workflows
• Analyze campaign performance and recommend optimizations
• Partner with digital, social, and guest experience teams to enhance customer data use
• Develop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents
• Perform other duties as assigned

Qualifications

• 5+ years of CRM and email marketing experience
• Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)
• Strong analytical skills with experience using data to inform creative and strategic decisions
• Experience managing large-scale CRM databases and integrations
• Background in developing loyalty programs to increase dwell time and spend

Education –

Bachelor’s Degree

Experience Required -

5+ Year

This position is on-site.

Company

OC Sports & Entertainment, LLC

Our Commitment

We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Thanks for your interest in becoming part of OCVIBE!