Lifecycle Marketing Lead: CRM, Email & Loyalty Programs

OCVIBE

Anaheim (CA)

On-site

USD 75,000 - 85,000

Full time

5 days ago

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Job summary

OC Sports & Entertainment, LLC in Orange County is seeking a Lifecycle Marketing Manager to own CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value. This on-site role requires 5+ years of CRM and email marketing experience, hands-on use of marketing automation platforms such as Salesforce Marketing Cloud, strong analytics, and a Bachelor’s degree.

The base salary ranges from $75,000 to $85,000 per year.

Qualifications

5+ years of CRM and email marketing experience.
Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud).
Strong analytical skills with experience using data to inform creative and strategic decisions.
Experience managing large-scale CRM databases and integrations.
Background in developing loyalty programs to increase dwell time and spend.

Responsibilities

Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals.
Manage audience segmentation, automation, and personalization workflows.
Analyze campaign performance and recommend optimizations.
Partner with digital, social, and guest experience teams to enhance customer data use.
Develop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents.
Perform other duties as assigned.