Lifecycle Marketing Manager | CRM & Loyalty Programs

Honda Center; United States; On-site; USD 70,000 - 85,000; Full time

Job summary

The Honda Center is looking for a Lifecycle Marketing Manager to own and execute CRM, lifecycle email, and loyalty program strategies aimed at enhancing customer engagement and retention.

The candidate should have over 5 years of experience in CRM and marketing automation, particularly within programs that develop customer loyalty. This position is on-site and based in the United States.

Qualifications

• 5+ years of CRM and email marketing experience.
• Hands‑on experience with marketing automation platforms and segmentation tools.
• Strong analytical skills with experience using data for decisions.

Responsibilities

• Own and execute CRM, lifecycle email, and loyalty program strategy.
• Develop data-driven lifecycle marketing strategies.
• Manage audience segmentation, automation, and personalization workflows.

Skills

CRM and email marketing experience

Experience with marketing automation platforms

Analytical skills

Experience managing CRM databases

Background in loyalty programs

Education

Bachelor’s Degree

Tools

Salesforce

Marketing Cloud

Job description

The Honda Center is looking for a Lifecycle Marketing Manager to own and execute CRM, lifecycle email, and loyalty program strategies aimed at enhancing customer engagement and retention.

The candidate should have over 5 years of experience in CRM and marketing automation, particularly within programs that develop customer loyalty. This position is on-site and based in the United States.