Lifecycle Marketing Manager

Honda Center; Anaheim (CA); On-site; USD 75,000 - 85,000; Full time

Job summary

OC Sports & Entertainment, LLC is seeking a Lifecycle Marketing Manager to own CRM, lifecycle email, and loyalty program strategy in California. You will drive acquisition, engagement, retention, and customer lifetime value through data-driven campaigns across multiple channels.

Requirements include 5+ years in CRM/email marketing, experience with Salesforce Marketing Cloud, and a Bachelor’s degree. This is an on-site role based in California with a competitive base salary and benefits.

Qualifications

• 5+ years of CRM and email marketing experience.
• Hands-on experience with marketing automation platforms and segmentation tools.
• Experience managing large-scale CRM databases and integrations.

Responsibilities

• Build and manage lifecycle marketing campaigns across email, SMS, and push channels.
• Analyze campaign performance and optimize strategies based on data.
• Partner with digital, social, and guest experience teams to enhance customer data usage.

Skills

CRM Marketing

Email Marketing

Marketing Automation

Data Analysis

Loyalty Programs

Education

Bachelor’s Degree

Tools

Salesforce

Marketing Cloud

Job description

A great experience starts with you!Join our team to help create and develop the future of live entertainment and sports in Orange County!Once you've had a chance to explore our current open positions, apply to the ones you feel best suit you, as an applicant, you can always see your application status in your profile.Mission: To be a place where the everyday becomes extraordinary - and the potential is unlimited. Where every experience can change youVision: We are the gathering place of Orange CountyValues: Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be BoldJob Title:Lifecycle Marketing ManagerPay Details:The annual base salary range for this position in California is $75,000 to $85,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.Owns CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value. Responsible for developing and executing data-driven lifecycle marketing strategies that nurture audiences through acquisition, engagement, and retention.ResponsibilitiesBuild and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goalsManage audience segmentation, automation, and personalization workflowsAnalyze campaign performance and recommend optimizationsPartner with digital, social, and guest experience teams to enhance customer data useDevelop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residentsPerform other duties as assignedQualifications5+ years of CRM and email marketing experienceHands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)Strong analytical skills with experience using data to inform creative and strategic decisionsExperience managing large-scale CRM databases and integrationsBackground in developing loyalty programs to increase dwell time and spendKnowledge, Skills, and ExperienceEducation – Bachelor’s DegreeExperience Required - 5+ YearThis position is on-site.Company:OC Sports & Entertainment, LLCOur Commitment:We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.Thanks for your interest in becoming part of OCVIBE!