Lifecycle Marketing Coordinator — CRM, Email & SMS

Arena Club; Los Angeles (CA); On-site; USD 65,000 - 80,000; Full time

Job summary

Arena Club is seeking a Lifecycle Marketing Coordinator to own CRM and lifecycle programs within the retention team. Reporting to the Retention Manager, you will deploy campaigns that drive engagement, retention, and repeat purchases across email, push, and SMS.

This hands-on role is ideal for an early-career marketer looking to build deep expertise in email, push, and SMS marketing at a fast-growing collectibles platform.

Qualifications

• Bachelor’s degree in Marketing or a related field.
• 1–2 years of hands-on CRM, lifecycle, or email marketing experience.
• Strong proofreading and QA skills with attention to detail.
• Experience with ESP platforms (Customer.io, Braze, Klaviyo).

Responsibilities

• Campaign deployment: build, test, and deploy daily CRM campaigns across email, push, and SMS.
• Program management: handle daily lifecycle communications and updates.
• Audience segmentation based on user personas and buying patterns.
• A/B testing: own tests and apply insights.
• Quality assurance: proofread, verify links, test rendering.
• Calendar management: align sends with product drops and promotions.
• Cross-functional collaboration with Design for assets.
• Performance reporting: track opens, clicks, conversions, and trends.

Skills

CRM

Lifecycle marketing

Email marketing

A/B testing

QA & proofreading

HTML/CSS basics

AI copywriting tools

Data analysis

Campaign calendar

Audience segmentation

Education

Bachelor’s degree in Marketing or related field

Tools

Customer.io

Klaviyo

Braze

Job description

Arena Club is seeking a Lifecycle Marketing Coordinator to own CRM and lifecycle programs within the retention team. Reporting to the Retention Manager, you will deploy campaigns that drive engagement, retention, and repeat purchases across email, push, and SMS.

This hands-on role is ideal for an early-career marketer looking to build deep expertise in email, push, and SMS marketing at a fast-growing collectibles platform.