Lifecycle Marketing & CRM Specialist

Equiliem; San Francisco (CA); On-site; USD 52,000 - 72,000; Full time

Benefits offered by this job

Medical Insurance

Vision & Dental Insurance

Life Insurance

Matching 401(k)

Commuter Benefits

Employee Discounts & Rewards

Payroll Payment Options

Job summary

Equiliem in San Francisco, CA seeks a CRM & Lifecycle Marketing Manager to drive retention and lifecycle programs across email, mobile messaging, and loyalty channels.

You will leverage customer insights, segmentation, personalization, and testing to optimize lifecycle journeys that increase engagement, repeat purchases, and long-term customer value, partnering with cross-functional teams to deliver customer-centric experiences.

Qualifications

• Minimum 2-3 years of B2C marketing or related experience.
• Strong understanding of the B2C customer journey across the marketing funnel.
• Strong analytical skills with experience using web analytics tools to interpret data and develop actionable insights.
• Experience with CRM, lifecycle, retention, email, mobile messaging, or customer marketing programs.
• Experience with customer segmentation, personalization, and A/B testing.
• Strong project management skills and attention to detail.
• Excellent written and verbal communication skills.
• Strong initiative, follow-through, and ability to manage multiple priorities.
• Ability to work effectively in a fast-paced environment and adapt to changing priorities.
• Willingness to test new ideas and use data to evaluate campaign performance.
• Cordial and Movable Ink experience preferred.

Responsibilities

• Support the CRM & Lifecycle Marketing Manager with the strategy, execution, and optimization of lifecycle marketing programs across email and mobile messaging.
• Develop and optimize lifecycle programs using customer segmentation and personalization.
• Build and maintain a testing roadmap using A/B testing and customer insights to improve campaign and journey performance.
• Own performance reporting for lifecycle programs and present insights, test results, and data-driven recommendations to leadership and cross-functional partners.
• Manage end-to-end lifecycle campaign execution, including planning, asset delivery, quality assurance, and deployment.
• Partner with Loyalty, Retail, Product, Analytics, Data Science, Creative, Merchandising, and external vendors to identify customer insights and develop audience strategies.
• Develop personalized, customer-focused experiences across eCommerce and retail channels.
• Monitor campaign and lifecycle journey performance and identify opportunities for optimization.
• Translate customer and marketing data into actionable recommendations.
• Support ongoing improvements to the customer journey across the marketing funnel.

Skills

CRM & lifecycle marketing

Segmentation & personalization

A/B testing

Data analysis

Project management

Communication

Initiative & prioritization

Adaptability

Movable Ink experience

Education

Bachelor's degree in Marketing, Business, or a related field

Job description

Equiliem in San Francisco, CA seeks a CRM & Lifecycle Marketing Manager to drive retention and lifecycle programs across email, mobile messaging, and loyalty channels.

You will leverage customer insights, segmentation, personalization, and testing to optimize lifecycle journeys that increase engagement, repeat purchases, and long-term customer value, partnering with cross-functional teams to deliver customer-centric experiences.