Lifecycle Marketing Director: CRM & Engagement Leader

The Michael's Companies; Irving (TX); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

401(k) with employer match

Medical, dental, vision benefits

Telemedicine services

Flexible spending accounts

Commuter benefits

Tuition assistance

Adoption assistance

Employee discounts

Job summary

The Michaels Companies is seeking a Director of Lifecycle Marketing to lead end-to-end lifecycle programs, leveraging CRM, email, and SMS channels to maximize customer engagement and revenue. You will steer a cross-functional team and collaborate with Technology, Data Science, Brand Marketing, and Creative to deliver scalable, data-driven campaigns.

Responsibilities include strategic planning, program management, and ongoing optimization, with a focus on privacy, compliance, and best practices

Qualifications

• Proven ability to build and execute CRM, email and SMS programs.
• Experience scaling and automating lifecycle marketing programs.
• Strong understanding of digital marketing channels and analytics.

Responsibilities

• Lead lifecycle marketing strategy and multi-channel campaigns (email, SMS, push).
• Manage a cross-functional team and partner with Tech, Data Science, Brand, and Creative.
• Monitor campaign performance and drive continuous optimization with insights.

Skills

CRM programs

Email marketing

SMS marketing

Team leadership

Data analytics

Marketing automation

AI in marketing

Education

Bachelor’s degree in Marketing

Tools

Salesforce

Braze

Klaviyo

CDP

Job description

The Michaels Companies is seeking a Director of Lifecycle Marketing to lead end-to-end lifecycle programs, leveraging CRM, email, and SMS channels to maximize customer engagement and revenue. You will steer a cross-functional team and collaborate with Technology, Data Science, Brand Marketing, and Creative to deliver scalable, data-driven campaigns.

Responsibilities include strategic planning, program management, and ongoing optimization, with a focus on privacy, compliance, and best practices