Lifecycle Marketing Director: CRM & Engagement Leader

Michaels; Irving (TX); Presencial; USD 150.000 - 210.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401(k) with employer match

Medical, dental, vision benefits

Telemedicine services

Flexible spending accounts

Commuter benefits

Tuition assistance

Adoption assistance

Employee discounts

Descripción de la vacante

The Michaels Companies is seeking a Director of Lifecycle Marketing to lead end-to-end lifecycle programs, leveraging CRM, email, and SMS channels to maximize customer engagement and revenue. You will steer a cross-functional team and collaborate with Technology, Data Science, Brand Marketing, and Creative to deliver scalable, data-driven campaigns.

Responsibilities include strategic planning, program management, and ongoing optimization, with a focus on privacy, compliance, and best practices

Formación

• Proven ability to build and execute CRM, email and SMS programs.
• Experience scaling and automating lifecycle marketing programs.
• Strong understanding of digital marketing channels and analytics.

Responsabilidades

• Lead lifecycle marketing strategy and multi-channel campaigns (email, SMS, push).
• Manage a cross-functional team and partner with Tech, Data Science, Brand, and Creative.
• Monitor campaign performance and drive continuous optimization with insights.

Conocimientos

CRM programs

Email marketing

SMS marketing

Team leadership

Data analytics

Marketing automation

AI in marketing

Educación

Bachelor’s degree in Marketing

Herramientas

Salesforce

Braze

Klaviyo

CDP

Descripción del empleo

The Michaels Companies is seeking a Director of Lifecycle Marketing to lead end-to-end lifecycle programs, leveraging CRM, email, and SMS channels to maximize customer engagement and revenue. You will steer a cross-functional team and collaborate with Technology, Data Science, Brand Marketing, and Creative to deliver scalable, data-driven campaigns.

Responsibilities include strategic planning, program management, and ongoing optimization, with a focus on privacy, compliance, and best practices