Lifecycle Marketing Manager

C2 Education; Johns Creek (GA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A leading education organization is seeking a Lifecycle Marketing Manager in Johns Creek, GA. You will design and optimize marketing campaigns to enhance customer journeys and drive retention. The ideal candidate has extensive lifecycle marketing experience, particularly in education, and is proficient with marketing automation tools. This full-time role offers the opportunity to significantly impact conversion and retention metrics across the organization.

Qualifications

• 5+ years of experience in lifecycle, CRM, or retention marketing.
• Expertise in cross-channel campaign management.
• Strong analytical skills for reporting on funnel metrics.

Responsibilities

• Design and execute multi-channel lead activation campaigns.
• Manage customer communications across multiple channels.
• Oversee lead journey ensuring seamless experiences.

Skills

Lifecycle marketing expertise

Data analysis

Cross-channel campaign management

Marketing automation platforms

Communication skills

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Microsoft Power BI

Job description

This range is provided by C2 Education. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Direct message the job poster from C2 Education

Senior HR Business Partner at C2 Education

Lifecycle Marketing Manager

About the Role

C2 Education seeks a data-driven, collaborative, and strategic Lifecycle Marketing Manager to own the design, execution, and optimization of customer journeys from lead activation to long-term retention. This role is central to ensuring that every touchpoint with our leads and customers increases conversions, deepens relationships, and drives revenue outcomes and reports into the Chief Marketing Officer.

Key Responsibilities

• Design and execute targeted multi-channel lead activation campaigns to drive conversions across the customer journey
• Build, test, and optimize automated engagement journeys for existing customers to improve onboarding, retention and upsell opportunities
• Manage customer communications across multiple channels, including email, SMS, and emerging media, to foster strong relationships at every lifecycle stage
• Oversee the entire lead journey, ensuring cohesive experiences and seamless handoffs across email, web, SMS, phone and other touchpoints
• Direct and manage agency partners in the delivery of high-performing email/CRM campaigns, moving prospects and customers through acquisition and retention funnels
• Analyze and present monthly lead nurture funnel performance metrics to regional stakeholders, driving actionable insights and continuous improvement
• Create and maintain comprehensive customer journey maps to identify and optimize each touchpoint throughout the lifecycle
• Develop robust segmentation models to personalize outreach and maximize engagement effectiveness
• Execute ongoing A/B testing of marketing campaigns and journey touchpoints to improve performance and inform strategy
• Work closely with sales and training teams to ensure marketing strategies and lifecycle programs support overall revenue goals

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics or related field
• 5+ years of experience in lifecycle, CRM, or retention marketing in a lead-driven or education-focused environment
• Expertise with marketing automation platforms (Salesforce Marketing Cloud experience a plus)
• Advanced analytical skills and experience reporting on funnel metrics and campaign ROI
• Proven experience with cross-channel campaign management (email, SMS, web, etc.) and marketing agency oversight
• Proficiency in Microsoft Power BI for creating, analyzing, and visualizing data dashboards and reports
• Strong communication, collaboration, and project management skills

What Success Looks Like

• Increase performance across key engagement, conversion and retention metrics at all lifecycle stages
• Growth in qualified leads, higher customer lifetime value, and measurable impact on revenue goals
• Continuous optimization and innovation of marketing journeys through data-driven experimentation and testing

Seniority level

Associate

Employment type

Full-time

Job function

Marketing, Project Management, and Design

Industries

Higher Education and Education

Inferred from the description for this job

• Medical insurance
• Vision insurance
• 401(k)

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