Lifecycle Marketing Lead (B2C) — Iterable Pro, Remote

- EXOS Human Capital; United States; Remote; USD 120,000 - 135,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

Part-time benefits available

Job summary

EXOS is seeking a hands-on Senior Manager, Lifecycle Marketing to lead strategy and execution of campaigns that help members start, stay engaged, and return to our digital products. This solo contributor role focuses on B2C communications across web, mobile, and in-gym experiences.

You’ll own the lifecycle roadmap and prioritize work with the VP of Operations, using insights and performance data to improve activation, engagement, and retention. You’ll also manage campaigns directly in Iterable.

Qualifications

• 5+ years in B2C lifecycle, CRM, or retention marketing with ownership of strategy and hands-on execution for a mobile app or digital product.
• Experience owning lifecycle programs across onboarding, activation, engagement, retention, and win-back.
• Experience independently building, troubleshooting, and optimizing campaigns and automated journeys in Iterable.

Responsibilities

• Own the lifecycle marketing strategy and roadmap, setting priorities and performance goals for onboarding, activation, engagement, retention, and win-back.
• Build and manage email, push notification, and in-app campaigns in Iterable, including copywriting and scheduling.
• Design and optimize automated journeys using segmentation, behavioral triggers, and personalization.
• Maintain campaign quality standards and QA across targeting, journey logic, personalization, links, and rendering.
• Identify opportunities to experiment with messaging, timing, targeting, and journey design based on results.

Skills

Lifecycle marketing strategy

Copywriting

Presentations

Cross-functional collaboration

Analytical thinking

Tools

Iterable platform

Job description

EXOS is seeking a hands-on Senior Manager, Lifecycle Marketing to lead strategy and execution of campaigns that help members start, stay engaged, and return to our digital products. This solo contributor role focuses on B2C communications across web, mobile, and in-gym experiences.

You’ll own the lifecycle roadmap and prioritize work with the VP of Operations, using insights and performance data to improve activation, engagement, and retention. You’ll also manage campaigns directly in Iterable.