Lifecycle Marketing Lead — D2C HealthTech, AI-Driven

Spring Care, Inc.; New York (NY); Hybrid; USD 170,000 - 230,000; Full time

Benefits offered by this job

Health, Dental, Vision benefits

401(k) match

Mental health network visits

Paid time off

Parental leave

Wellbeing programs

Fertility care support

Tuition / professional development

Donation matching

Job summary

Spring Health is seeking a growth-minded Lifecycle Marketing Lead to own the end-to-end member journey for payer-supported care. This senior role blends strategy, automation, and data to boost activation, engagement, and health outcomes. You’ll partner with Product, Data, and Clinical teams in a hybrid NYC office, with 2–3 days on-site weekly.

We value 6–10+ years in lifecycle/CRM or growth marketing, a strong testing mindset, and hands-on experience with multi-channel journeys and Iterable.

Qualifications

• 6–10+ years in lifecycle, CRM, or growth marketing, ideally in a consumer healthtech organization.
• Proven experience building and scaling multi-channel, automated marketing journeys for a D2C audience.
• Deep familiarity with marketing automation platforms—Iterable strongly preferred.
• Strong analytical chops; you’re comfortable digging into data and surfacing actionable insights.

Responsibilities

• Design, execute, and optimize multi-channel marketing strategies (email, SMS, push, in-app) across the funnel—from sign-up to ongoing care.
• Build personalized, automated lifecycle journeys that reduce drop-off and increase care engagement.
• Identify friction points in the member lifecycle and develop targeted messaging to improve activation and retention.
• Partner with Product and Data teams to create timely interventions that influence behavior and health outcomes.
• Own a test-and-learn roadmap focused on optimizing performance across lifecycle campaigns.
• Run A/B and multivariate tests across creative, channel mix, timing, and segmentation strategies.
• Analyze behavioral data to build hypotheses and improve touchpoint relevance.
• Stay up-to-date on engagement strategies and bring innovative thinking to the table.
• Act as marketing lead for payer member experience, collaborating with Product, Data, Customer Success, and Clinical teams.
• Partner with Clinical Content and Creative to ensure empathetic, accurate, and brand-aligned messaging.
• Work with Martech to scale infrastructure and maintain operational excellence.
• Coordinate with lifecycle marketing team members to ensure a holistic experience across audiences.
• Define and own key lifecycle metrics for the payer segment and partner with Analytics to track performance.

Skills

Lifecycle marketing

CRM

Growth marketing

Iterable

Analytics

A/B testing

Tools

Iterable

Job description

Spring Health is seeking a growth-minded Lifecycle Marketing Lead to own the end-to-end member journey for payer-supported care. This senior role blends strategy, automation, and data to boost activation, engagement, and health outcomes. You’ll partner with Product, Data, and Clinical teams in a hybrid NYC office, with 2–3 days on-site weekly.

We value 6–10+ years in lifecycle/CRM or growth marketing, a strong testing mindset, and hands-on experience with multi-channel journeys and Iterable.