Lifecycle Marketing Lead - Remote, Onboarding & Retention

Exos Partners, LLC; United States; Remote; USD 120,000 - 135,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

Job summary

Exos Partners, LLC is seeking a hands-on Senior Manager, Lifecycle Marketing to lead strategy and execution of campaigns that help members get started, stay engaged, and return to our digital products. This remote role focuses on B2C communications for employees across web, mobile apps, and in-gym experiences, reporting to the VP of Operations.

As an individual contributor, you’ll own the lifecycle roadmap, perform audience segmentation, and manage Iterable campaigns, using insights to improve

Qualifications

• 5+ years in B2C lifecycle, CRM, or retention marketing.

Responsibilities

• Own the lifecycle marketing strategy and roadmap for onboarding, activation, engagement, retention, and win-back.
• Build and manage email, push, and in-app campaigns in Iterable, including copywriting and scheduling.
• Design and optimize automated journeys using segmentation, behavioral triggers, and personalization.
• Maintain campaign quality standards and perform QA across targeting, journey logic, personalization, links, and rendering.
• Identify opportunities to experiment with messaging, timing, targeting, and journey design, guiding ongoing improvements.
• Lead cross-functional lifecycle initiatives with product, content, coaching, and data partners, aligning stakeholders on priorities and measurement needs.
• Communicate lifecycle performance, insights, and recommendations to leadership; support client launches using the playbook.

Skills

Lifecycle marketing

CRM

Retention marketing

Iterable

Quality Assurance

Tools

Iterable

Job description

Exos Partners, LLC is seeking a hands-on Senior Manager, Lifecycle Marketing to lead strategy and execution of campaigns that help members get started, stay engaged, and return to our digital products. This remote role focuses on B2C communications for employees across web, mobile apps, and in-gym experiences, reporting to the VP of Operations.

As an individual contributor, you’ll own the lifecycle roadmap, perform audience segmentation, and manage Iterable campaigns, using insights to improve