Remote Lifecycle Marketing Leader — Onboarding & Retention

17 - EXOS Human Capital, LLC; Phoenix (AZ); Remote; USD 120,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Life and disability benefits

401(k) plan

Paid time off

Part-time benefits

Job summary

Exos is seeking a hands-on Senior Manager, Lifecycle Marketing to lead the strategy and execution of campaigns that drive activation, onboarding, engagement, and retention across web, mobile apps, and in-gym experiences. This remote role reports to the Vice President of Operations.

You will own the lifecycle roadmap as an individual contributor, partner with product, content, coaching, and data teams, and manage campaigns in Iterable.

Qualifications

• 5+ years in B2C lifecycle, CRM, or retention marketing with ownership of strategy and hands-on execution.
• At least 2 years of hands-on Iterable experience building, troubleshooting, and optimizing campaigns and automated journeys.
• Proven ability to improve activation, engagement, or retention via segmentation and personalization.
• Experience setting marketing priorities, defining performance goals, and using experiments to guide decisions.
• Strong analytical skills to interpret campaign results and communicate recommendations to leadership.
• Strong QA skills and attention to detail across campaign setup and delivery.
• Excellent copywriting and presentation skills for client-facing materials.

Responsibilities

• Own the lifecycle marketing strategy and roadmap, setting priorities and performance goals for onboarding, activation, engagement, retention, and win-back.
• Build and manage email, push notification, and in-app campaigns in Iterable, including copywriting and scheduling.
• Design and optimize automated journeys using audience segmentation, behavioral triggers, and personalization.
• Maintain campaign quality standards and perform QA across audience targeting, journey logic, personalization, links, and rendering.
• Identify opportunities to experiment with messaging, timing, targeting, and journey design, using results to guide improvements.
• Lead cross-functional lifecycle initiatives with product, content, coaching, and data partners, aligning stakeholders on priorities and measurement needs.
• Communicate lifecycle performance, insights, and recommendations to leadership to inform engagement priorities.
• Support client launches using existing acquisition assets and the established playbook, including presenting materials alongside client-facing partners.

Skills

B2C lifecycle

Iterable experience

Lifecycle optimization

Marketing strategy

QA and detail

Copywriting

Cross-functional collaboration

Presentation skills

Tools

Iterable

Job description

Exos is seeking a hands-on Senior Manager, Lifecycle Marketing to lead the strategy and execution of campaigns that drive activation, onboarding, engagement, and retention across web, mobile apps, and in-gym experiences. This remote role reports to the Vice President of Operations.

You will own the lifecycle roadmap as an individual contributor, partner with product, content, coaching, and data teams, and manage campaigns in Iterable.