Lifecycle Marketing Lead (Email, In-App & Push) — Remote

Optery; United States; Remote; USD 80,000 - 90,000; Full time

Job summary

Optery is seeking a senior lifecycle marketer to own end-to-end lifecycle management across email, in-app messaging, and push notifications for the full customer journey. You will design journeys, build campaigns, write (or direct) copy, run experiments, and report results from onboarding through win-back.

This role emphasizes ownership and cross-functional collaboration with product, engineering, analytics, and support to ensure messaging aligns with business goals and drives subscription

Qualifications

• 5+ years in lifecycle, CRM, retention, or email marketing for subscriptions.
• Fluent with marketing automation platforms and templating languages.
• Strong copy instincts and data-driven decision making (SQL a plus).
• Experience with CAN-SPAM, GDPR/CCPA basics.
• Experience with AI in marketing workflows.

Responsibilities

• Own lifecycle marketing roadmap across activation, conversion, retention, and expansion.
• Build, launch, and iterate automated campaigns and flows in our marketing automation platform (Customer.io; equivalents include Iterable, Braze, or Klaviyo).
• Own in-app messaging and transactional-adjacent communications with product and engineering.
• Develop segmentation and personalization strategies using behavioral and account data.
• Run disciplined experimentation with A/B tests on sequences, subject lines, timing, and offers.
• Collaborate with analytics to instrument and measure lifecycle performance (Amplitude) and connect campaigns to revenue outcomes.
• Coordinate messaging with paid acquisition, product, and support teams for cohesive customer experience.

Skills

Lifecycle marketing

CRM

Retention marketing

Email marketing

Copywriting

A/B testing

Segmentation

Personalization

Marketing automation

Data analysis

SQL

Tools

Customer.io

Iterable

Braze

Klaviyo

SQL

Amplitude

Job description

Optery is seeking a senior lifecycle marketer to own end-to-end lifecycle management across email, in-app messaging, and push notifications for the full customer journey. You will design journeys, build campaigns, write (or direct) copy, run experiments, and report results from onboarding through win-back.

This role emphasizes ownership and cross-functional collaboration with product, engineering, analytics, and support to ensure messaging aligns with business goals and drives subscription