Remote Senior Lifecycle Marketing Lead (B2C)

Exos; Oregon; Hybrid; USD 120,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Life and disability benefits

401(k) plan

Paid time off

Part time benefits

Job summary

Exos is seeking a hands-on Senior Manager, Lifecycle Marketing to lead strategy and execution of campaigns that help members get started, stay engaged, and return to our digital products across web, mobile, and in-gym experiences.

In this remote role, you will own the lifecycle marketing roadmap, manage campaigns in Iterable, and partner with the VP of Operations to improve activation, engagement, and retention. You will also support client launches using established playbooks and assets.

Qualifications

• 5+ years in B2C lifecycle, CRM, or retention marketing with strategy ownership and hands-on execution.
• At least 2 years of hands-on Iterable experience building and optimizing campaigns.
• Proven success improving activation, engagement, or retention via segmentation and personalization.
• Experience setting marketing priorities, goals, and using experiments to guide decisions.
• Strong analytical skills to interpret campaign results and inform leadership.
• Excellent QA, attention to detail in campaign setup and delivery.
• Strong copywriting and presentation skills for client-facing materials.

Responsibilities

• Own lifecycle marketing strategy and roadmap with priorities for onboarding, activation, engagement, retention, and win-back.
• Build and manage email, push, and in-app campaigns in Iterable, including copywriting and scheduling.
• Design automated journeys with segmentation, triggers, and personalization.
• Maintain QA standards across targeting, journeys, personalization, links, and rendering.
• Identify opportunities to experiment with messaging, timing, and journey design.

Skills

Lifecycle marketing strategy

Iterable

Multichannel campaigns

Campaign analysis

Copywriting

Presentation to leadership

Cross-functional collaboration

A/B testing

Tools

Iterable

Job description

Exos is seeking a hands-on Senior Manager, Lifecycle Marketing to lead strategy and execution of campaigns that help members get started, stay engaged, and return to our digital products across web, mobile, and in-gym experiences.

In this remote role, you will own the lifecycle marketing roadmap, manage campaigns in Iterable, and partner with the VP of Operations to improve activation, engagement, and retention. You will also support client launches using established playbooks and assets.