Remote Senior Lifecycle Marketing Manager

Exos; United States; A distancia; USD 120.000 - 135.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

401(k) plan

Paid time off

Part-time benefits

Descripción de la vacante

Exos is seeking a hands-on Senior Manager, Lifecycle Marketing to lead strategy and execution of campaigns that onboard, engage, and retain members across web, mobile, and in-gym experiences. You will own the lifecycle roadmap and prioritize with the VP of Operations, using insights and performance data to improve activation and retention.

This role is remote and reports to the VP of Operations. You will build and optimize multi-channel campaigns (email, push, in-app) in Iterable, design

Formación

• 5+ years in B2C lifecycle, CRM, or retention marketing.
• At least 2 years hands-on Iterable experience.
• Proven success improving activation, engagement, or retention through segmentation and personalization.
• Experience setting marketing priorities with experimentation.
• Strong analytical and QA skills.
• Excellent copywriting and presentation skills.
• Ability to lead cross‑functional initiatives and balance strategy with execution.

Responsabilidades

• Own lifecycle marketing strategy and roadmap with onboarding, activation, engagement, retention, and win-back goals.
• Build and manage email, push, and in‑app campaigns in Iterable, including copywriting and scheduling.
• Design and optimize automated journeys using segmentation and triggers.
• Maintain QA across audience targeting, journey logic, personalization, links, and rendering.
• Identify experiments to improve messaging, timing, targeting, and journey design.
• Lead cross‑functional lifecycle initiatives with product, content, coaching, and data partners.
• Communicate lifecycle performance, insights, and recommendations to leadership.
• Support client launches using existing assets and playbook, presenting with client-facing partners.

Conocimientos

Iterable experience

Lifecycle marketing

Data analysis

QA skills

Copywriting

Presentation skills

Cross-functional leadership

Herramientas

Iterable

Descripción del empleo

Exos is seeking a hands-on Senior Manager, Lifecycle Marketing to lead strategy and execution of campaigns that onboard, engage, and retain members across web, mobile, and in-gym experiences. You will own the lifecycle roadmap and prioritize with the VP of Operations, using insights and performance data to improve activation and retention.

This role is remote and reports to the VP of Operations. You will build and optimize multi-channel campaigns (email, push, in-app) in Iterable, design