Lifecycle Growth Marketer — AI‑Driven, Cross‑Channel

Chime; San Francisco (CA); Hybrid; USD 104,000 - 144,000; Full time

Benefits offered by this job

Health benefits

Parental leave

Wellness stipend

Paid time off

Job summary

Chime is seeking a Lifecycle Marketing Manager to join our Lifecycle & CRM Marketing team. You will build and optimize campaigns across email, push, in‑app, and SMS to engage, retain, and grow members throughout their lifecycle, focusing on experience, revenue, and LTV.

You will partner with data, analytics, and cross‑functional colleagues to segment, experiment, and personalize at scale, and you’ll explore how AI tools enhance lifecycle marketing while delivering on member value.

Qualifications

• 2–4 years in lifecycle, CRM, or retention marketing with real campaign execution across at least one channel.
• Hands-on experience with a marketing automation or CRM platform (Braze, Iterable, Klaviyo, or similar).
• Detail-oriented with a strong focus on member experience and data-driven decision making.
• Comfortable reading dashboards, pulling numbers, and deriving insights.

Responsibilities

• Build and manage lifecycle campaigns across email, push, in-app, and SMS—from brief through launch and measurement.
• Think in journeys and map member flows based on lifecycle stage and needs.
• Develop audience segments beyond demographics to reflect member relationships.
• Run experiments and share clear POVs on outcomes and next steps.
• Collaborate with data/analytics to understand performance and insights.
• Use AI tools for drafting, variation, personalization, and efficiencies.
• Maintain channel health: deliverability, frequency, compliance, and member experience.
• Collaborate with creative, product, and stakeholders to execute campaigns.

Skills

Lifecycle marketing

CRM campaigns

Campaign execution

AI tools

Tools

Braze

Iterable

Klaviyo

Job description

Chime is seeking a Lifecycle Marketing Manager to join our Lifecycle & CRM Marketing team. You will build and optimize campaigns across email, push, in‑app, and SMS to engage, retain, and grow members throughout their lifecycle, focusing on experience, revenue, and LTV.

You will partner with data, analytics, and cross‑functional colleagues to segment, experiment, and personalize at scale, and you’ll explore how AI tools enhance lifecycle marketing while delivering on member value.