Lifecycle Marketing Strategy Lead — Enterprise & Automation

Wpromote; El Segundo (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

twentysix is seeking a Lifecycle Marketing Strategy & Client Communications professional to manage lifecycle programs across a diverse client portfolio in the United States. You will drive strategies spanning acquisition, engagement, retention, and reactivation with focus on segmentation, personalization, and testing.

You will design and optimize omnichannel campaigns (email, SMS, push, loyalty, and direct mail), build scalable automation, and ensure deliverability, consent, and data governance.

Qualifications

• 4+ years of experience in lifecycle marketing, CRM, retention, email, or automation on platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, etc.
• Experience executing and optimizing lifecycle programs across multiple stages of the customer journey.
• Strong segmentation, personalization, retention, and loyalty strategy knowledge.
• Excellent verbal and written communication with a proactive mindset.
• Experience contributing to lifecycle programs that drive engagement, retention, and revenue growth.
• Experience managing client relationships and presenting campaign performance and recommendations.
• Experience with web analytics (GA4) and setting up UTM tracking.

Responsibilities

• Manage lifecycle marketing programs across a portfolio of mid-market and enterprise clients.
• Develop and execute customer journey strategies focused on acquisition, engagement, retention, and reactivation.
• Provide data-driven recommendations to clients and lead regular performance reviews.

Skills

Lifecycle marketing

CRM & retention

Email marketing

Marketing automation

Segmentation

Personalization

Analytics (GA4)

Client relationships

Communication (verbal & written)

UTM tracking

Tools

Klaviyo

Attentive

HubSpot

SFMC

Pardot

Marketo

Braze

Job description

twentysix is seeking a Lifecycle Marketing Strategy & Client Communications professional to manage lifecycle programs across a diverse client portfolio in the United States. You will drive strategies spanning acquisition, engagement, retention, and reactivation with focus on segmentation, personalization, and testing.

You will design and optimize omnichannel campaigns (email, SMS, push, loyalty, and direct mail), build scalable automation, and ensure deliverability, consent, and data governance.