Lifecycle Marketing Lead, Enterprise SaaS & ABM Nurture

Freshworks; San Mateo (CA); On-site; USD 147,000 - 180,000; Full time

Job summary

Freshworks is seeking a Lifecycle Marketing Manager to lead the Lifecycle Marketing pod within the ABM, Digital & Lifecycle organization. You will own the lifecycle and nurture strategy for our Employee Experience (EX) product family — Freshservice, ESM, D42, Firehydrant, and Freddy AI — with a focus on our 501+ employee Enterprise segment.

You'll define the journey framework that connects paid and ABM touches, lead the build-out of a multi-touch attribution model, and manage a small team of

Qualifications

• 8–10+ years of B2B marketing experience.
• Experience building lifecycle programs for Enterprise ICP and ABM.
• Hands-on with Marketo and Salesforce.
• Knowledge of multi-touch attribution and marketing analytics.
• People management or readiness to lead a team.
• Strong cross-functional collaboration across ABM, Digital, Content, Product, and Sales.
• Familiarity with email deliverability and personalization best practices.

Responsibilities

• Own the lifecycle/nurture strategy and journey framework across the EX product family (Freshservice, ESM, D42, Firehydrant, Freddy), aligned to Enterprise ICP and ABM tiering.
• Assign ownership across the team’s lifecycle portfolio and track KPIs.
• Lead the multi-touch attribution build-out for Lifecycle in partnership with Analytics.
• Manage and develop a Lifecycle Marketing team, setting priorities across EX-wide motions.
• Nurture leads through to pipeline in partnership with ABM, Digital Marketing, Content Strategy, and Sales.
• Manage budget and target tracking for the Lifecycle pod, with ABM and events alignment.
• Represent Lifecycle Marketing in cross-functional planning for cross-sell initiatives as motions come online.

Skills

B2B marketing

Lifecycle marketing

ABM

Marketing analytics

People management

Cross-functional collaboration

Email deliverability

Tools

Marketo

Salesforce

Job description

Freshworks is seeking a Lifecycle Marketing Manager to lead the Lifecycle Marketing pod within the ABM, Digital & Lifecycle organization. You will own the lifecycle and nurture strategy for our Employee Experience (EX) product family — Freshservice, ESM, D42, Firehydrant, and Freddy AI — with a focus on our 501+ employee Enterprise segment.

You'll define the journey framework that connects paid and ABM touches, lead the build-out of a multi-touch attribution model, and manage a small team of