Lifecycle Marketing Lead AI-Driven Omni-Channel

Rocket Homes Real Estate LLC

Seattle (WA)

Hybrid

USD 84,000 - 186,000

Full time

14 days+

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Benefits offered by this job

Health benefits

Hybrid work model

Job summary

Rocket Homes Real Estate LLC in Seattle is seeking a Lifecycle Marketing Manager to design and execute customer journeys across product suites, leveraging email, SMS, push notifications, and direct mail. You’ll combine data-driven insights with compelling messaging to drive engagement and conversions while embracing AI-forward practices.

In this hybrid role, you will partner with product and brand teams to build targeted campaigns, refine segments, and optimize performance across homeownership

Qualifications

5 years of experience in CRM marketing or lifecycle marketing.
Proven ability to design multi-channel campaigns (email, SMS, push, direct mail).
Experience with Iterable, Braze, Marketo, Salesforce or similar tools.

Responsibilities

Design lifecycle journeys across email, SMS, push, and direct mail.
Build segments using analytics to maximize engagement.
Partner with product teams to align journeys with brand goals.
Collaborate with brand team on copy and design; build templates in Iterable.
Monitor metrics and optimize campaigns to maintain opt-out rates.
Develop testing roadmaps and scale successful journeys.

Skills

CRM strategy

Iterable

Braze

Marketo

Salesforce

Email marketing

AI in marketing

Cross-functional collaboration

Education

Bachelor's degree

Tools

HTML/CSS

Job description

In this hybrid role, you will partner with product and brand teams to build targeted campaigns, refine segments, and optimize performance across homeownership

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