Lifecycle Marketing Manager, Seller Engagement & AI

Opendoor; Phoenix (AZ); On-site; USD 100,000 - 140,000; Full time

Job summary

Opendoor is seeking a Marketing Manager, Seller Engagement to own the day-to-day execution and optimization of the seller lifecycle program across email, SMS, and push channels. You will turn lifecycle strategy into in-market programs, build audiences and journeys, QA what goes live, and measure impact.

The role requires hands-on execution, ability to translate problems into actionable plans, and a strong focus on AI-driven improvements, QA, and performance analysis to drive reactivation and

Qualifications

• Experience building multi-channel lifecycle programs across email, SMS, and push.
• Proven ability to design tests and interpret results.
• Strong analytical skills and data-driven decision making.
• Excellent attention to detail and QA discipline.
• Ability to operate independently and drive projects end-to-end.

Responsibilities

• Turn strategy into campaigns, journeys, audience logic, channel plans, and measurable experiences across email, SMS, and push.
• Develop and manage a testing roadmap; form hypotheses and design experiments.
• Decide who to contact, when, on which channel, with what message, and measure outcomes.
• Analyze campaign and funnel performance; turn data into clear recommendations.
• Keep the lifecycle program running with correct triggers, suppression, and delivery quality.
• Collaborate with Analytics and Data Science as needed; move beyond opens and clicks to outcomes.
• Use Iterable and AI to increase execution speed, QA, and overall program quality.

Skills

Lifecycle marketing

Iterable

A/B testing

Data analytics

Cross-functional collaboration

HTML email troubleshooting

AI in marketing

Strategic thinking

Tools

Iterable

Braze

Customer.io

Klaviyo

Job description

Opendoor is seeking a Marketing Manager, Seller Engagement to own the day-to-day execution and optimization of the seller lifecycle program across email, SMS, and push channels. You will turn lifecycle strategy into in-market programs, build audiences and journeys, QA what goes live, and measure impact.

The role requires hands-on execution, ability to translate problems into actionable plans, and a strong focus on AI-driven improvements, QA, and performance analysis to drive reactivation and