Lifecycle Marketing Intern: Email, SMS & AI Tools

Rocket Homes Real Estate LLC; Detroit (MI); On-site; USD 21,000 - 30,000; Full time

Job summary

Rocket Homes Real Estate LLC is offering an internship in Lifecycle & Engagement Marketing in Detroit, MI. This role supports the marketing team with multi-channel campaigns, audience segmentation, and performance analysis, while gaining hands-on experience with Salesforce Marketing Cloud and other martech tools.

The internship emphasizes learning, collaboration across teams, and exposure to AI-enhanced marketing workflows in a fintech/real estate context.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Strong written and verbal communication skills.
• Eagerness to learn marketing technology and platforms.
• Interest in data-driven insights to inform strategy and performance marketing testing.
• Curiosity about AI and how to integrate AI tools into marketing workflows.

Responsibilities

• Support the development and execution of multi-channel marketing campaigns including email, SMS, and push notifications across multiple client lifecycle stages.
• Assist with building and refining client audience segments for targeted promotional communications.
• Help monitor campaign performance metrics and compile data insights for the marketing team.
• Collaborate with cross-functional teams to support communication strategy development and testing initiatives.
• Learn and gain hands-on experience with Salesforce Marketing Cloud and other martech tools.
• Assist the creative team with campaign messaging alignment and content organization.
• Support performance marketing testing and learning initiatives to increase campaign effectiveness.

Skills

Communication

Learning marketing tech

Data-driven mindset

AI in marketing

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce Marketing Cloud

Job description

Rocket Homes Real Estate LLC is offering an internship in Lifecycle & Engagement Marketing in Detroit, MI. This role supports the marketing team with multi-channel campaigns, audience segmentation, and performance analysis, while gaining hands-on experience with Salesforce Marketing Cloud and other martech tools.

The internship emphasizes learning, collaboration across teams, and exposure to AI-enhanced marketing workflows in a fintech/real estate context.