Lifecycle Marketing Manager - AI-Driven, Multi-Channel CRM

Rocket Companies, Inc.; Seattle (WA); Hybrid; USD 84,000 - 186,000; Full time

Job summary

Rocket Companies, Inc. is seeking a Lifecycle Marketing Manager to design and execute customer journeys across email, SMS, push, and direct mail. You’ll build segments in Iterable, collaborate with product and brand teams, and drive engagement across Rocket’s product suite.

Based in Seattle with hybrid work, you’ll apply data-driven insights and AI-forward practices to optimize performance and customer experience at every stage.

Qualifications

• 5 years in marketing focusing on CRM.
• Strategic, customer-centric approach.
• Experience with lifecycle platforms.
• Strong email marketing execution.
• Adaptable in fast-paced environments.
• AI-minded approach to marketing.

Responsibilities

• Design and implement lifecycle journeys across email, SMS, push and direct mail.
• Build customer segments using Iterable to maximize engagement.
• Partner with product teams to align journeys with brand goals.
• Collaborate with brand on copy and design; build templates in Iterable.
• Balance growth with opt-out stability; monitor performance metrics.
• Develop testing roadmaps and scale successful campaigns.

Skills

CRM marketing

Lifecycle marketing

Strategic thinking

Cross-team collaboration

AI-minded

Education

Bachelor’s degree

Tools

Iterable

Braze

Marketo

Salesforce

Job description

Rocket Companies, Inc. is seeking a Lifecycle Marketing Manager to design and execute customer journeys across email, SMS, push, and direct mail. You’ll build segments in Iterable, collaborate with product and brand teams, and drive engagement across Rocket’s product suite.

Based in Seattle with hybrid work, you’ll apply data-driven insights and AI-forward practices to optimize performance and customer experience at every stage.