B2B Growth Lifecycle Marketing Architect

ElevenLabs; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Innovative culture

Growth paths

Learning stipend

Social travel stipend

Annual offsite

Co-working stipend

Job summary

ElevenLabs is seeking a remote B2B Lifecycle Marketing Manager to own email, in-product, and nurture programs driving from first touch to closed revenue and expansion. You will bridge marketing, sales, and product usage data to build scalable lifecycle experiences using HubSpot, Salesforce, and AI-powered automation.

You’ll own lead scoring, ABM programs, and the marketing-to-sales handoff with RevOps, ensuring timely, data-driven engagement across self-serve and enterprise journeys.

Qualifications

• 4+ years in B2B lifecycle, demand gen, or marketing automation roles.
• Deep proficiency in building workflows and automated nurture programs.
• Experience running ABM programs for target accounts.
• Strong analytical skills and ability to translate data into actions.

Responsibilities

• Design, build, and optimize lifecycle and nurture campaigns across email, in-product, and other channels for self-serve (PQL) and enterprise (MQL/SQL) funnels.
• Own lead scoring and segmentation models in HubSpot, routing and prioritizing based on fit and intent signals.
• Manage marketing-to-sales handoff with RevOps and Sales; ensure clean data and clear SLAs.
• Build and run ABM programs for enterprise accounts in collaboration with Sales and content teams.
• Use AI-driven workflows to personalize content and accelerate time-to-launch on new programs.
• Report on pipeline and revenue influence and prioritize improvements.
• Continuously test messaging, timing, and triggers from signup to expansion.

Skills

B2B lifecycle marketing

Marketing automation

ABM programs

HubSpot proficiency

Salesforce knowledge

Lead scoring

Cross-functional collaboration

Data analysis

Tools

HubSpot

Salesforce

Job description

ElevenLabs is seeking a remote B2B Lifecycle Marketing Manager to own email, in-product, and nurture programs driving from first touch to closed revenue and expansion. You will bridge marketing, sales, and product usage data to build scalable lifecycle experiences using HubSpot, Salesforce, and AI-powered automation.

You’ll own lead scoring, ABM programs, and the marketing-to-sales handoff with RevOps, ensuring timely, data-driven engagement across self-serve and enterprise journeys.