Lifecycle Marketing Architect — AI-Powered Campaigns

Newity; Chicago, Northern (IL, KY); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Retirement plan with company match

Paid time off and holidays

Professional development opportunities

Performance bonus

Job summary

NEWITY is seeking a Lifecycle Marketing Associate to join our Chicago on-site team. You will build and optimize email and SMS journeys to engage, convert, and retain customers across the lifecycle using marketing automation and AI-powered insights.

Work alongside the marketing team to nurture prospects, re-engage customers, and measure impact at every touchpoint. Proficiency with HubSpot and WordPress is a plus, with a fast-paced environment encouraging learning and ownership.

Qualifications

• 3-5 years of digital marketing experience with lifecycle focus.
• Hands-on experience building onboarding, nurture, retention, and re-engagement programs across email and SMS.
• Experience with marketing automation/CRM platforms (HubSpot preferred) building workflows, segmentation, and triggers.
• Experience applying AI tools to marketing workflows (segmentation/personalization).
• Comfort with building and interpreting dashboards and funnel metrics.

Responsibilities

• Build, QA, and deploy email and SMS campaigns and automated journeys (welcome, nurture, re-engagement, cross-sell).
• Shape lifecycle strategy and optimize programs using performance data and AI insights.
• Build workflows, triggers, and lead scoring in HubSpot; ensure clean MQL-to-SQL handoffs.
• Use HubSpot AI (Breeze) and other AI tools to improve engagement and conversions.
• Execute audience segmentation and behavioral targeting across channels; manage lists and data hygiene.
• Run A/B tests on subject lines, creative, and send times; translate results into actions.
• Maintain dashboards for lifecycle and funnel analysis; report on KPIs weekly/monthly.
• Keep updated on emerging AI marketing tools.

Skills

Lifecycle marketing

Marketing automation

HubSpot

AI in marketing

Analytics

WordPress

Tools

HubSpot

HubSpot Breeze

WordPress

Job description

NEWITY is seeking a Lifecycle Marketing Associate to join our Chicago on-site team. You will build and optimize email and SMS journeys to engage, convert, and retain customers across the lifecycle using marketing automation and AI-powered insights.

Work alongside the marketing team to nurture prospects, re-engage customers, and measure impact at every touchpoint. Proficiency with HubSpot and WordPress is a plus, with a fast-paced environment encouraging learning and ownership.