Senior Lifecycle Marketing Architect — AI-Driven Growth

G2; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

G2 is seeking an experienced lifecycle marketer to lead end-to-end campaigns across its software marketplaces, including Capterra, Software Advice, and GetApp, using AI-assisted strategies to boost engagement and retention.

You will build and mentor a lifecycle team, own segmentation, and align with analytics, product, and content to drive measurable growth while staying ahead of AI and email best practices.

Qualifications

• 7–10 years in lifecycle, retention, or CRM marketing, ideally in SaaS or B2B.

Responsibilities

• Own end-to-end lifecycle programs for buyers and reviewers across channels.

Skills

Lifecycle marketing

CRM marketing

AI in marketing

Cross-channel campaigns

Team leadership

Analytics

Experimentation

Email/SMS marketing

Marketing automation

Stakeholder management

Tools

Eloqua

HubSpot

Marketo

Salesforce Marketing Cloud

Braze

Job description

G2 is seeking an experienced lifecycle marketer to lead end-to-end campaigns across its software marketplaces, including Capterra, Software Advice, and GetApp, using AI-assisted strategies to boost engagement and retention.

You will build and mentor a lifecycle team, own segmentation, and align with analytics, product, and content to drive measurable growth while staying ahead of AI and email best practices.