Lifecycle Marketing Lead, Growth & Retention

LinkedIn; San Francisco (CA); Hybrid; USD 125,000 - 195,000; Full time

Job summary

LinkedIn in the United States seeks a Sr. Lifecycle Marketing Manager to grow and retain LinkedIn Ads customers through education, engagement, and retention campaigns across email and other channels. The role is hybrid, with offices in San Francisco, Mountain View, or New York.

You will partner with Sales and Sales Operations, define campaign strategy, measure KPIs, and report results to senior stakeholders to drive customer value at scale.

Qualifications

• 7+ years of experience in Lifecycle Marketing or related roles.
• 7+ years of experience building and managing Marketing campaigns delivered via digital channels including email and LinkedIn Ads.
• 3+ years of experience partnering with Sales and Sales Operations team to develop shared motions, messaging and metrics.
• BA/BS Degree or equivalent experience.

Responsibilities

• Define and implement world class education, engagement and retention campaigns for LinkedIn Ads customers, leveraging multiple digital channels.
• Design trigger-based campaigns that provide the right insights and recommendations to LinkedIn Ads customers at the right times, all at scale.
• Partner with Sales and Sales Operations teams to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes.
• Develop and implement campaign strategy (objective, audience, message, channel etc.), including defining targeting, building campaign assets, and working with LinkedIn’s Marketing Operations team to launch in one or more channels.
• Measure and optimize Lifecycle Marketing impact by defining the KPIs, setting goals, and analyzing performance, in alignment with Sales team’s objectives.
• Communicate program strategy and ongoing performance to Marketing and Sales stakeholders

Skills

Lifecycle Marketing

Customer Engagement

Marketing campaigns

Digital channels

Sales collaboration

Education

BA/BS Degree or equivalent experience

Job description

LinkedIn in the United States seeks a Sr. Lifecycle Marketing Manager to grow and retain LinkedIn Ads customers through education, engagement, and retention campaigns across email and other channels. The role is hybrid, with offices in San Francisco, Mountain View, or New York.

You will partner with Sales and Sales Operations, define campaign strategy, measure KPIs, and report results to senior stakeholders to drive customer value at scale.