Lifecycle Marketing Manager

Adaptiva; Seattle (WA); On-site; USD 130,000 - 145,000; Full time

Benefits offered by this job

100% company-paid health insurance

Performance-based bonuses

401(k) retirement plan

Stock options

Job summary

Adaptiva is seeking a data-driven Lifecycle Marketing Manager to drive prospect and customer engagement across the entire journey. You will develop, execute, and optimize programs across email, webinars, social media, and other digital channels to grow pipeline, adoption, retention, and expansion.

This role combines email marketing, marketing automation, and AI-powered personalization to deliver measurable business results and scalable growth within our Demand Generation team.

Qualifications

• Bachelor’s degree or equivalent experience in marketing or related field.
• 5+ years in lifecycle marketing, email marketing, demand generation, marketing automation, or a similar role.
• Hands-on experience with HubSpot, Salesforce CRM, and marketing automation platforms.
• Strong knowledge of email and lifecycle marketing best practices, including audience segmentation, A/B testing, deliverability, subscription management, and performance measurement.
• Data-driven mindset with the ability to analyze campaign performance and translate insights into actionable recommendations.
• Experience creating dashboards, reporting on campaign performance, and measuring pipeline impact.
• Strong project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Strong written and verbal communication skills, with experience developing content and messaging for diverse audiences.
• Exceptional attention to detail and commitment to quality, accuracy, and brand consistency.
• Collaborative self-starter who can build strong cross-functional partnerships and drive results. Experience marketing to enterprise IT and cybersecurity audiences preferred.

Responsibilities

• Own and optimize lifecycle marketing programs across email, webinars, social media, and other digital channels to drive engagement, pipeline growth, customer adoption, retention, and expansion.
• Plan, create, and execute high-performing campaigns, managing content calendars, production workflows, and campaign delivery from concept to launch.
• Leverage HubSpot Marketing Automation to build and optimize nurture programs, audience segmentation, personalization strategies, and customer journey workflows.
• Monitor campaign performance and develop dashboards, reports, and business reviews that provide actionable insights and recommendations.
• Execute A/B testing and continuous optimization across content, design, targeting, personalization, and send timing to improve engagement and conversion rates.
• Partner with Campaigns, Product Marketing, and Customer Marketing teams to develop and execute lifecycle strategies, nurture programs, communication cadences, and customer engagement programs.
• Design and manage end-to-end prospect and customer lifecycle journeys, ensuring seamless integration across marketing channels and effective lead progression.
• Identify opportunities to improve marketing effectiveness through data, automation, and operational efficiencies.

Skills

Lifecycle marketing

Email marketing

Marketing automation

A/B testing

Data analysis

Dashboard reporting

Cross-functional collaboration

Content planning

Education

Bachelor's degree in Marketing

Tools

HubSpot

Salesforce CRM

Marketing automation platforms

Job description

Adaptiva is the pioneer and leader of the Autonomous Endpoint Management market and a Gartner Magic Quadrant Leader.

We are a high-performance team, playing at the top end of this rapidly expanding market (TAM: $50B+, CAGR: 11%). Our customers include some of the world’s biggest and most respected companies, who rely on our technology to manage vast fleets of computers in their global environments.

We provide a fast-paced and collaborative environment where driven, intellectually curious professionals come together to do the best work of their lives while growing quickly alongside the company.

Our success is fueled by a set of four core values: Integrity, Excellence, Work Ethic, and Dignity of Labor.

We offer an industry-leading benefits package, including 100% company-paid health insurance, performance-based bonuses, a 401(k) retirement plan, and generous stock options that allow employees to participate in the company’s long-term success.

About This Role

We are seeking a data-driven and creative Lifecycle Marketing Manager to drive prospect and customer engagement across the entire customer journey. As a key member of the Demand Generation team, you will develop, execute, and optimize lifecycle marketing programs across email, webinars, social media, and other digital channels to increase engagement, pipeline growth, customer adoption, retention, and expansion.

This role is ideal for a marketer who combines expertise in email marketing and marketing automation with a passion for leveraging data, personalization, and AI-powered technologies to deliver meaningful customer experiences and measurable business results.

Why join us? You'll have the opportunity to shape and scale our lifecycle marketing strategy while working in a collaborative, results-oriented environment. This role offers significant growth opportunities across multiple marketing disciplines and the chance to make a direct impact on customer engagement, pipeline development, and business growth.

Responsibilities

• Own and optimize lifecycle marketing programs across email, webinars, social media, and other digital channels to drive engagement, pipeline growth, customer adoption, retention, and expansion.
• Plan, create, and execute high-performing campaigns, managing content calendars, production workflows, and campaign delivery from concept to launch.
• Leverage HubSpot Marketing Automation to build and optimize nurture programs, audience segmentation, personalization strategies, and customer journey workflows.
• Monitor campaign performance and develop dashboards, reports, and business reviews that provide actionable insights and recommendations.
• Execute A/B testing and continuous optimization across content, design, targeting, personalization, and send timing to improve engagement and conversion rates.
• Partner with Campaigns, Product Marketing, and Customer Marketing teams to develop and execute lifecycle strategies, nurture programs, communication cadences, and customer engagement programs.
• Design and manage end-to-end prospect and customer lifecycle journeys, ensuring seamless integration across marketing channels and effective lead progression.
• Identify opportunities to improve marketing effectiveness through data, automation, and operational efficiencies.
• Preferred Experience
• Experience using AI-powered marketing tools to enhance personalization, targeting, campaign performance, and operational efficiency.
• Experience managing digital marketing programs, including paid search (SEM) and paid social campaigns, to drive awareness, demand generation, and qualified pipeline growth.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 5+ years of experience in lifecycle marketing, email marketing, demand generation, marketing automation, or a similar role.
• Hands-on experience with HubSpot, Salesforce CRM, and marketing automation platforms, including workflows, segmentation, personalization, nurture programs, and campaign optimization.
• Strong knowledge of email and lifecycle marketing best practices, including audience segmentation, A/B testing, deliverability, subscription management, and performance measurement.
• Data-driven mindset with the ability to analyze campaign performance and translate insights into actionable recommendations.
• Experience creating dashboards, reporting on campaign performance, and measuring pipeline impact.
• Strong project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Strong written and verbal communication skills, with experience developing content and messaging for diverse audiences.
• Exceptional attention to detail and commitment to quality, accuracy, and brand consistency.
• Collaborative self-starter who can build strong cross-functional partnerships and drive results.Experience marketing to enterprise IT and cybersecurity audiences preferred.
• Experience leveraging AI-powered marketing tools to improve personalization, targeting, campaign performance, and operational efficiency.
• Experience managing digital marketing programs, including paid search (SEM), paid social, and other demand generation channels, is a plus.

The annual base salary range for this position is $130,000– $145,000 depending on experience and qualifications.

We do not provide visa sponsorship for this position and participate in E-Verify for work authorization.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or other legally protected status.