Lifecycle Marketing Intern — Multi-Channel Growth

Rocket; Detroit (MI); On-site; USD 21,000 - 34,000; Part time

Job summary

Rocket, a Detroit-based fintech company, is seeking a Lifecycle & Engagement Marketing Intern to assist in developing and executing multi-channel campaigns across email, SMS, and push notifications. You will help build audience segments, monitor performance, and collaborate with cross-functional teams to refine strategies.

You'll gain hands-on experience with martech tools including Salesforce Marketing Cloud and learn how to apply data-driven insights to optimize campaigns.

Qualifications

• Currently enrolled in or recent graduate of a Bachelor's program in Marketing, Business, Communications, or related field.
• Strong written and verbal communication skills.
• Eagerness to learn martech platforms and data-driven insights.
• Curiosity about AI tools in marketing workflows.

Responsibilities

• Support the development and execution of multi-channel marketing campaigns (email, SMS, push) across client lifecycle stages.
• Assist with building and refining client audience segments for targeted communications.
• Help monitor campaign performance metrics and compile data insights for the team.
• Collaborate with cross-functional teams to support strategy development and testing.
• Learn and gain hands-on experience with Salesforce Marketing Cloud and other martech tools.
• Assist the creative team with campaign messaging alignment and content organization.
• Support performance marketing testing and learning initiatives to increase effectiveness.

Skills

Communication

Eagerness to learn martech

Data-driven insights

Curiosity about AI in marketing

Team collaboration

Education

Bachelor's in Marketing, Business, Communications, or related field

Tools

Salesforce Marketing Cloud

Marketing automation platforms

Job description

Rocket, a Detroit-based fintech company, is seeking a Lifecycle & Engagement Marketing Intern to assist in developing and executing multi-channel campaigns across email, SMS, and push notifications. You will help build audience segments, monitor performance, and collaborate with cross-functional teams to refine strategies.

You'll gain hands-on experience with martech tools including Salesforce Marketing Cloud and learn how to apply data-driven insights to optimize campaigns.