Lifecycle and Engagement Marketing Intern - Summer 2027

Rocket Homes Real Estate LLC; Detroit (MI); On-site; USD 21,000 - 30,000; Full time

Job summary

Rocket Homes Real Estate LLC is offering an internship in Lifecycle & Engagement Marketing in Detroit, MI. This role supports the marketing team with multi-channel campaigns, audience segmentation, and performance analysis, while gaining hands-on experience with Salesforce Marketing Cloud and other martech tools.

The internship emphasizes learning, collaboration across teams, and exposure to AI-enhanced marketing workflows in a fintech/real estate context.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Strong written and verbal communication skills.
• Eagerness to learn marketing technology and platforms.
• Interest in data-driven insights to inform strategy and performance marketing testing.
• Curiosity about AI and how to integrate AI tools into marketing workflows.

Responsibilities

• Support the development and execution of multi-channel marketing campaigns including email, SMS, and push notifications across multiple client lifecycle stages.
• Assist with building and refining client audience segments for targeted promotional communications.
• Help monitor campaign performance metrics and compile data insights for the marketing team.
• Collaborate with cross-functional teams to support communication strategy development and testing initiatives.
• Learn and gain hands-on experience with Salesforce Marketing Cloud and other martech tools.
• Assist the creative team with campaign messaging alignment and content organization.
• Support performance marketing testing and learning initiatives to increase campaign effectiveness.

Skills

Communication

Learning marketing tech

Data-driven mindset

AI in marketing

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce Marketing Cloud

Job description

As a Lifecycle & Engagement Marketing Intern, you'll support our marketing team in developing and executing communication strategies that build meaningful relationships with our clients. You'll gain hands-on experience with email marketing, SMS, push notifications, and other marketing technology platforms while collaborating with cross-functional teams. This internship offers you the opportunity to learn industry best practices, contribute to real marketing campaigns, and discover what a career in lifecycle marketing looks like at a leading fintech company. You'll work in a supportive, fast-paced environment where your ideas matter and your growth is prioritized.

About the Role

• Support the development and execution of multi-channel marketing campaigns including email, SMS, and push notifications across multiple client lifecycle stages
• Assist with building and refining client audience segments for targeted promotional communications
• Help monitor campaign performance metrics and compile data insights for the marketing team
• Collaborate with cross-functional teams to support communication strategy development and testing initiatives
• Learn and gain hands-on experience with Salesforce Marketing Cloud and other martech tools
• Assist the creative team with campaign messaging alignment and content organization
• Support performance marketing testing and learning initiatives to increase campaign effectiveness

About You

Minimum Qualifications

• Currently enrolled in or recent graduate of a Bachelor's program in Marketing, Business, Communications, or related field
• Strong written and verbal communication skills
• Eagerness to learn marketing technology and platforms
• Interest in data-driven insights to inform strategy and performance marketing testing
• Curiosity about artificial intelligence and how to integrate AI tools into marketing workflows

Preferred Qualifications

• Familiarity with Salesforce Marketing Cloud or other marketing automation platforms
• Experience with email marketing, SMS, push notifications, or other digital marketing channels
• Familiarity with spreadsheets or basic data analysis
• Interest in FinTech or financial services industry

What you'll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.

About us

Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time.

Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law.

The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.

Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at [e-mail].

As part of the ecosystem of Rocket we transform talented candidates into passionate team members who thrive in our world of opportunities. Join us in our mission to shape the future of our industries and make a lasting impact in our communities and beyond.